Ready-made heritage brands like VB and Fosters are making a comeback as major brewers draw the line with craft acquisitions according to consumer psychologist.
This week, the team discuss Foster’s, ABAC and Behemoth, whilst Capital Brewing Co. dominates the news with a new taproom and pourage rights at Canberra’s Manuka Oval.
Carlton & United Breweries is upping production of Foster’s Classic by 300 per cent as it taps into ‘iconic’ heritage brands.
Foster’s Lager, once Australia’s top-selling beer, can now be found on tap in just ten bars and pubs scattered right across the entire country.
The iconic Foster’s beer brand has been embraced by drinkers in its new guise, Foster’s Classic, according to Carlton & United Breweries and Woolworths.
Crown Lager was first created in 1919 and has transformed over the years to show that labels play a role in capturing the attention of beer drinkers.
As we revealed a few weeks ago, CUB has launched it’s big, lavishly resourced, play in the beer market for summer, Vic Pale Lager.
Fosters would not appear to be sitting on their hands in the wake of the Board’s recommendation that shareholders accept SABMillers takeover offer, with a new beer set for release before the end of the year. Australian trademark records reveal that on 15 September the company lodged an application to trademark the name ‘Victoria Pale… Read more →
News is just breaking that Foster’s Board recommends a $5.5325 per share proposal. Media release attached. A media briefing is occurring now. Sale subject to regulatory approval. Nothing yet known/announced about the future of Foster’s brands/assets/facilities. Beer lives in interesting times.
We’re not sure exactly when it means, because they don’t want to tell us, but CUB is currently looking for a Brands Protection Manager to fight the parallel importing of their brands. The position description for the new role reads as follows: Drive our business to success! CUB generates significant volume and profit through the… Read more →