Major brewers are growing ‘contemporary beer’ products and targeting an audience which is disenfranchised by independent craft beer according to analysts.
Lion-owned Furphy has launched its second beer Furphy Crisp Lager, a 4.5% abv beer that’s “light, crisp and offers the ultimate refreshment” according to Little Creatures brewers.
Lion has identified a growing ‘counter movement’ amongst craft beer drinkers and has moved to capitalise on it launching two new craft lagers.
Complaints made to ABAC against XXXX Gold, Furphy, Matso’s and 4 Pines covering product placement rules, social media and public transport advertising have all been dismissed by a panel.
This week, guest host Steve ‘Hendo’ Henderson shares his views on date coding and why Greg Koch from Stone Brewing backtracked on his earlier decision not to sell Stone in Australia.
Pete Mitcham and Matt Kirkegaard are joined by guest host Pia Poynton from Girl + Beer to discuss the news of the week, including whether governments are sending mixed messages about alcohol.