Ginger beer is becoming the brewers’ choice of “near beer” alternatives. We spoke to Matso’s and Aether’s Dave Ward to find out how it’s done and why it’s so popular.
Join the Mad Brewers of Malt Shovel Brewery for the launch of their latest release, Ginger Chops, on Monday 25th of June at the James Squire Brewhouse in Melbourne. This winter the Mad Brewers have come up with up a little concoction that brings you the warming glow of spicy ginger, layered on an authentic… Read more →
Brewers large and small are trying many things in an attempt to to stem the bleeding in the beer market. They have enthusiastically leapt onto cider and fruit in beer and, more recently, some some have shown interest in ginger beers. Woolworths-owned Dan Murphy’s made a big play in ginger beers this year, with some… Read more →
Lion is today releasing a ginger beer under the the XXXX Summer brand. This is a very interesting development in a number of ways, not least of which is the number of times that the media release below stresses the word ‘beer’. The release has just come across our deck so I haven’t had the… Read more →
An interesting test of a media release is to read it and see what impressions are formed when it’s something you know absolutely nothing about. This media release about Crabbie’s Original Alcoholic Ginger Beer was just such a release. Reading about the ‘four secret ingredients’ used in a ginger beer that remains ‘true to the… Read more →