Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Great Northern Brewing Co
Last year’s Let it Pour campaign raised more than $1 million for drought relief, and this year looks set to be even bigger with Great Northern donating 1,000 kegs to venues nationally.
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
CUB-owned Great Northern Brewing Co has launched its latest marketing campaign, saying it is celebrating far-north Queensland through a ‘more inclusive lens’.
Matt and Pete are in Queensland for the Royal Queensland Food and Wine Show Beer Awards. They also discuss the week’s top stories.
This week Matt ventures to tropical north Queensland in search of the beer from up there and has a conversation with Cairns’ Hemingway’s Brewery team.
On Brews News Week this week we ask ‘when is an investment fund not an investment fun, and the mystery of brewing Heineken 0.0 – where does the extra sugar come from?
Brewing giant ABInBev, owner of Carlton & United Breweries, has released its Half Year 2018 results showing Great Northern continues to drive the business locally.
Carlton & United Breweries aims to build on the momentum of the Great Northern trade mark by launching the full-strength variant nationally.
And the survey says, we have nothing interesting to say about our beer…