As industry bullishness around alcohol-free beer grows, Great Northern has today announced it is taking its non-alcoholic brand extension national.
Great Northern
Aussies want to travel local finds Great Northern survey
Even after international borders open, Australians want to explore their own backyard according to a survey from Great Northern.
TV ads, billboard and social media in front of ABAC
A series of beer marketing communications have faced an ABAC panel after wide-ranging complaints as the alcohol advertising watchdog launches its latest quarterly report.
Antonia Ciorciari – Great Northern Brewing Co
This week on the podcast, we head to the Great North and chat with Great Northern’s brand manager Antonia Ciorciari.
Great Northern hero goes zero
CUB has expressed confidence in the future of the alcohol-free category, launching an alcohol-free version of its juggernaut Great Northern brand.
Brews News Week #290 It’s Complete Pants
This week on the podcast, the team discuss some hot topics including; pregnancy labels, inclusive advertising and government funding for breweries.
Great Northern launches The Great Return
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
Photographer captures drought for Great Northern Let It Pour campaign
Sunshine Coast adventure photographer Krystle Wright is the talent behind a confronting image at the centre of a national billboard campaign on behalf of Great Northern Brewing Co for drought relief campaign Let it Pour.
Carlton & United Breweries appoints marketing vice president
CUB brand director Brian Phan who was “critical” to the success of Great Northern has been promoted to marketing vice president, replacing Alexander Lambrecht who is moving to AB InBev.
CUB owners poised for Hong Kong stock market spin-off
Belgian brewing giant Anheuser-Busch InBev, which owns Australia’s largest brewer Carlton & United Breweries, is poised to list its Asia Pacific business on the Hong Kong Stock Exchange as it attempts to offset debts from years of expensive acquisitions.