As industry bullishness around alcohol-free beer grows, Great Northern has today announced it is taking its non-alcoholic brand extension national.
Even after international borders open, Australians want to explore their own backyard according to a survey from Great Northern.
A series of beer marketing communications have faced an ABAC panel after wide-ranging complaints as the alcohol advertising watchdog launches its latest quarterly report.
This week on the podcast, we head to the Great North and chat with Great Northern’s brand manager Antonia Ciorciari.
CUB has expressed confidence in the future of the alcohol-free category, launching an alcohol-free version of its juggernaut Great Northern brand.
This week on the podcast, the team discuss some hot topics including; pregnancy labels, inclusive advertising and government funding for breweries.
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
Sunshine Coast adventure photographer Krystle Wright is the talent behind a confronting image at the centre of a national billboard campaign on behalf of Great Northern Brewing Co for drought relief campaign Let it Pour.
CUB brand director Brian Phan who was “critical” to the success of Great Northern has been promoted to marketing vice president, replacing Alexander Lambrecht who is moving to AB InBev.
Belgian brewing giant Anheuser-Busch InBev, which owns Australia’s largest brewer Carlton & United Breweries, is poised to list its Asia Pacific business on the Hong Kong Stock Exchange as it attempts to offset debts from years of expensive acquisitions.