A series of beer marketing communications have faced an ABAC panel after wide-ranging complaints as the alcohol advertising watchdog launches its latest quarterly report.
Heineken
International beer brands up despite move to local
Coopers, CUB and Lion are all investing in their international portfolios as overseas beer brands see growth, prompted by COVID-19 drinking habits, after a period of decline.
Brews News Week #294 Marketing People Will Tell You Anything
This week on the podcast, the team discuss the results of the Beer Cartel survey, the worldwide growth of zero alcohol beer and much more.
Double digit growth for Heineken 0.0
The double-digit global growth of Heineken’s alcohol-free offering has offered the global brewer a reprieve after a decline in volumes over the COVID period.
Heineken to acquire Asahi Beverages brands
Asahi Beverages, owners of Carlton & United Breweries, has announced the sale of Stella Artois and Becks to Heineken.
Close calls as ABAC beer complaints dismissed
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
Brews News Week: Committed to Compliance
In brewing news this week, Lion acquires the UK’s Magic Rock Brewing and applications are now open for CUB grad programs. Pete and Matt discuss these and much more in this week’s episode of Brews News Week.
Brews News Week Episode 191
This Brews News Week, Pete and Matt discuss what happened in the beer world including, labelling guidelines, the new campaign to showcase local beer in WA and Heineken’s latest release.
Alcohol out, sugar in for Heineken 0.0
Heineken faces the challenge of convincing beer drinkers to trade no alcohol for more carbs as it launches Heineken 0.0.
Brews News Week Episode 190
On Brews News Week this week we ask ‘when is an investment fund not an investment fun, and the mystery of brewing Heineken 0.0 – where does the extra sugar come from?