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Heineken

No-alcohol marketing test for Heineken 0.0

August 4, 2021 by Clare Burnett

The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.

Category: News Tagged: ABAC, Heineken, Heineken 0.0, Lion, no alcohol beer, zero alcohol

ABAC

TV ads, billboard and social media in front of ABAC

April 12, 2021 by Clare Burnett

A series of beer marketing communications have faced an ABAC panel after wide-ranging complaints as the alcohol advertising watchdog launches its latest quarterly report.

Category: News Tagged: Brewboys, Great Northern, Heineken, James Squire, Sierra Nevada

International beer brands up despite move to local

December 18, 2020 by Clare Burnett

Coopers, CUB and Lion are all investing in their international portfolios as overseas beer brands see growth, prompted by COVID-19 drinking habits, after a period of decline.

Category: News Tagged: Asahi Super Dry, Becks, Carlton & United Breweries Pty Ltd, Coopers, Heineken, Lion, Sapporo, Stella Artois

Brews News Week

Brews News Week #294 Marketing People Will Tell You Anything

November 6, 2020 by Radio Brews News

This week on the podcast, the team discuss the results of the Beer Cartel survey, the worldwide growth of zero alcohol beer and much more.

Category: Radio Brews News Tagged: ABAC, Beer Cartel, Endeavour Brewing, Heineken, Heineken 0.0, Lion, Urban Alley

Double digit growth for Heineken 0.0

October 30, 2020 by Clare Burnett

The double-digit global growth of Heineken’s alcohol-free offering has offered the global brewer a reprieve after a decline in volumes over the COVID period.

Category: News Tagged: Asahi, Heineken, Heineken 0.0

Heineken to acquire Asahi Beverages brands

October 28, 2020 by Matt Kirkegaard

Asahi Beverages, owners of Carlton & United Breweries, has announced the sale of Stella Artois and Becks to Heineken.

Category: News Tagged: ACCC, Asahi, Becks, Heineken, Stella Artois

ABAC

Close calls as ABAC beer complaints dismissed

August 10, 2020 by Clare Burnett

An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.

Category: News Tagged: ABAC, CUB, Hawkers Beer, Heineken, Heineken 0.0, Lion, Pirate Life

radio-brews-news-official-feature-image

Brews News Week: Committed to Compliance

April 8, 2019 by Radio Brews News

In brewing news this week, Lion acquires the UK’s Magic Rock Brewing and applications are now open for CUB grad programs. Pete and Matt discuss these and much more in this week’s episode of Brews News Week.

Category: Radio Brews News Tagged: ABAC, Bucket Boys, CUB, Heineken, Lion

podcast screen on mobile phone

Brews News Week Episode 191

October 23, 2018 by Radio Brews News

This Brews News Week, Pete and Matt discuss what happened in the beer world including, labelling guidelines, the new campaign to showcase local beer in WA and Heineken’s latest release.

Category: Radio Brews News Tagged: Heineken, labelling

Heineken 0.0

Alcohol out, sugar in for Heineken 0.0

October 17, 2018 by Matt Kirkegaard

Heineken faces the challenge of convincing beer drinkers to trade no alcohol for more carbs as it launches Heineken 0.0.

Category: News Tagged: carbohydrates, Heineken

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