The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
A series of beer marketing communications have faced an ABAC panel after wide-ranging complaints as the alcohol advertising watchdog launches its latest quarterly report.
Coopers, CUB and Lion are all investing in their international portfolios as overseas beer brands see growth, prompted by COVID-19 drinking habits, after a period of decline.
This week on the podcast, the team discuss the results of the Beer Cartel survey, the worldwide growth of zero alcohol beer and much more.
The double-digit global growth of Heineken’s alcohol-free offering has offered the global brewer a reprieve after a decline in volumes over the COVID period.
Asahi Beverages, owners of Carlton & United Breweries, has announced the sale of Stella Artois and Becks to Heineken.
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
In brewing news this week, Lion acquires the UK’s Magic Rock Brewing and applications are now open for CUB grad programs. Pete and Matt discuss these and much more in this week’s episode of Brews News Week.
This Brews News Week, Pete and Matt discuss what happened in the beer world including, labelling guidelines, the new campaign to showcase local beer in WA and Heineken’s latest release.
Heineken faces the challenge of convincing beer drinkers to trade no alcohol for more carbs as it launches Heineken 0.0.