Last week we ran with news that Endeavour picked up a gold medal at the International Beer Challenge 2011, now news of more medals is coming out. Below is a release from McLaren Vale Beer Company about their gold medal and and also one from Edith Cowan University, whose Degrees Brewery also picked up a… Read more →
Holgate
Winning over Australia with Hopinator
Budgets for marketing and promotion are often minuscule within Australia’s independent microbreweries. Generally, these small businesses first direct their capital to brewing infrastructure, packaging and licensing fees. Little finances then remain for anything more than basic promotional material that highlights the brewing company as a whole. This also means that marketing and promotion of seasonal… Read more →
The Best Beer in the West
Victorian brewery Holgate Brewhouse has taken the trophies for Best Commercial Beer of Show and Best Packaged Ale at this year’s Perth Royal Beer Show. It was an unexpected surprise birthday present for Holgate brewer Ian Morgan. “Western Australia has a great craft brewing tradition and we were up against some excellent breweries that do… Read more →
Revealing the Critics’ Choice: #8
When I feature beers at beer appreciation classes and describe them as having flavours of chocolate, coffee and mocha and suggest pairing them with chocolate cake and ice-cream, I am usually met with blank looks at best, or sheer scepticism at worst. So a beer that is made with Dutch cocoa and whole vanilla beans… Read more →