Budgets for marketing and promotion are often minuscule within Australia’s independent microbreweries. Generally, these small businesses first direct their capital to brewing infrastructure, packaging and licensing fees. Little finances then remain for anything more than basic promotional material that highlights the brewing company as a whole. This also means that marketing and promotion of seasonal… Read more →
Hopinator
The Best Beer in the West
Victorian brewery Holgate Brewhouse has taken the trophies for Best Commercial Beer of Show and Best Packaged Ale at this year’s Perth Royal Beer Show. It was an unexpected surprise birthday present for Holgate brewer Ian Morgan. “Western Australia has a great craft brewing tradition and we were up against some excellent breweries that do… Read more →