New South Wales After an abortive attempt last year to set up a new brewery and bar in Devonshire Street, Surry Hills, Richard Adamson has now succeeded in bringing his venture, called Young Henry’s, to partial fruition in nearby Newtown. Brewing commenced in March at Young Henry’s, which is situated in a light-industrial building in… Read more →
Independent Distillers
The ill-Chosen One?
It would have been difficult to miss the Independent Liquor’s ‘Chosen One’ campaign. Large newspaper ads and a heavily promoted website invite beer drinkers to register as one of 999 lucky beer fans who get to choose Independent’s new craft lager. Just for the record, I didn’t register. The sample pack arrived unsolicited, with a… Read more →
Kiwi brewery seeks 999 beer tasters
There’s nothing new about market-testing a new product, but this approach from New Zealand contract brewer Boundary Road Brewery is interesting. Open to New Zealand beer lovers only, applicants need to pass a test to establish their beer credentials and then they will receive three samples of a potential new lager to provide feedback on…. Read more →
Three Kings walk into a bar …
Pete Mitcham tells the story behind the latest ‘cross category’ alcohol brand…