James Davidson takes a look at the world’s oldest brewery’s partnership with Boston Beer Company and their attempt to have some fun with the Reinheitgebot…
Infinium
Infinium
Weihenstephan/Boston Beer Company Infinium Biere de champagne 10.5% abv 750ml Take a world renowned brewery that will celebrate its 1,000th birthday in less than ten years’ time and one of the United State’s most successful craft brewers, give them each a copy of The Reinheitsgebot and two years to come up with a collaborative beer… Read more →
Irrelevant survey used to sell new beer
Will a new collaboration beer from the US’ largest craft brewery and the world’s oldest brewery live up to the hype?