Major brewers are growing ‘contemporary beer’ products and targeting an audience which is disenfranchised by independent craft beer according to analysts.
Lion Beer and Iron Jack are kicking off the campaign this week by donating $100,000 to Rural Aid’s ‘Buy a Bale’ initiative.
Lion Beer Australia is poised to launch a second Iron Jack lager, against the backdrop of declining overall market share for the brewer.
XXXX Gold remains the biggest beer in Australia and the mid-strength leader, but figures seen by Brews News confirm the brand’s rapid decline.
Legendary Brewing Co. has launched as a new trade mark under Lion, initially releasing a mid-strength beer called Iron Jack.