Lion Beer and Iron Jack are kicking off the campaign this week by donating $100,000 to Rural Aid’s ‘Buy a Bale’ initiative.
Iron Jack
Lion doubles down on Iron Jack
Lion Beer Australia is poised to launch a second Iron Jack lager, against the backdrop of declining overall market share for the brewer.
Mid-strength leader in freefall
XXXX Gold remains the biggest beer in Australia and the mid-strength leader, but figures seen by Brews News confirm the brand’s rapid decline.
Lion takes on Great Northern with Iron Jack
Legendary Brewing Co. has launched as a new trade mark under Lion, initially releasing a mid-strength beer called Iron Jack.