Wine brand Jacob’s Creek is the latest drinks brand to position itself as an alternative to beer with a new campaign encouraging Australian beer drinkers to switch their usual habits to wine.
Jacobs Creek
Brews News Week #352 – Correct
This week, the team discuss the debate surrounding buy-now-pay-later options, ABAC’s review for 2022 and the GABS Hottest 100 Countdown.
Pirate Life sour beer complaint dismissed by ABAC
In the latest wave of rulings from ABAC, CUB-owned Pirate Life was again in the spotlight after a complaint about its Acai and Passionfruit sour’s packaging said that it “could appeal to minors and be confused for juice or soft drink”.