A series of beer marketing communications have faced an ABAC panel after wide-ranging complaints as the alcohol advertising watchdog launches its latest quarterly report.
News in brief from Range, Indie Beer Day, Black Brewing, Land & Sea and Helios, as well as updates from the Queensland and Victorian governments.
Alcohol advertising watchdog ABAC last week ruled on a number of complaints against James Squire’s One Fifty Lashes and Pirate Life, as well as Coopers and BWS.
Lion has identified a growing ‘counter movement’ amongst craft beer drinkers and has moved to capitalise on it launching two new craft lagers.
After a long career that saw him brew with Chuck Hahn at the original Hahn Brewery in the early 90s, to be there at the inception on the James Squire brand to putting New Zealand hops on the international map, Doug Donelan has a lot to share about a career in beer and joins us for this week’s Beer is a Conversation.
The boys are back in Oz this week discussing all the big news stories including which breweries are facing ABAC and whether beer really does have it tough when it comes to tax.
James Squire, Pirate Life and Endeavour Drinks Group’s Bluey Beer have been on the receiving end of ABAC complaints. While they were dismissed by the panel, its rulings highlighted the role of alcohol marketing and sports events and activities.
James Squire will make its mark on the Sunshine Coast with its latest brewhouse opening on the iconic Mooloolaba Wharf next week.
James Squire is celebrating the launch of a ‘resurrected’ ale from a 220 year-old shipwrecked bottle by inviting adventurers to sign up to the Great Australian Survivors’ Trek.
James Squire will add another brewhouse to its venue portfolio before the end of the year, opening its 10th venue in Wollongong.