New Belgium’s employee owners have voted in favour of selling the brewery to Lion’s global craft division, Lion Little World Beverages.
This week Matt is calling in from Amsterdam to cover the news of the week including the opening of BrewDog in Brisbane and Lion Australia’s acquisition of New Belgium Brewing.
Australia’s Lion has snapped up Colorado-based New Belgium Brewing, the fourth largest craft beer brewer in the United States, in an effort to expand on the international stage.
Lion has launched a low carb, low sugar, low bitterness and gluten-free hard seltzer dubbed Quincy, the ‘first of its kind’ in Australia off the back of trends from the US.
ABAC panels have ruled against the packaging of a Joker-themed beer from Grand Ridge Brewery and Fixation Brewing Company’s Squish Citrus IPA, as well as an advert for big brewer Lion’s Heineken 0.0 alcohol-free brand.
James Squire, Pirate Life and Endeavour Drinks Group’s Bluey Beer have been on the receiving end of ABAC complaints. While they were dismissed by the panel, its rulings highlighted the role of alcohol marketing and sports events and activities.
Lion has signed a Power Purchase Agreement (PPA) with the AHA NSW, allowing hotels in the state to bypass expensive retail energy prices and secure their electricity needs at lower prices.
Lion is set to open its latest foray into craft beer in Townsville before the end of the year, so we spoke to head brewer Dave Mullins about working up from the Castlemaine Perkins packaging line to leading the beer offering at the new microbrewery.
As millennials shun beer because of its carbs, Pete and Matt discuss the origins of the beer gut. And of course the big news stories of the week.
Lion subsidiary Malt Shovel has agreed to conditions which cap production capabilities on the site of its new microbrewery Tiny Mountain, after objections from Townsville Brewery.