This week, we speak with Malcolm Eadie, brand director craft and premium at Lion, about James Squire and its latest marketing campaign, Ordinary be Damned.
Lion
Lion named Employer of Choice for Gender Equality
XXXX-owner Lion has been named an Employer of Choice for Gender Equality (EOCGE) for the fourth consecutive time.
Lion commits to support flood affected communities
XXXX owner Lion has been working with its most severely impacted customers across the region to understand what support they really need at this time.
Brews News Week #356 – The Shirky Principle
This week, the team discuss the IBA’s recent announcement regarding Good Beer Week and BrewCon, ASX news and a new report from the U.S.
Major brands face ABAC
Some of Australia’s largest breweries and brands have faced complaints, including CUB over an interview with Ash Barty, Hello Drinks and Lion over White Claw advertisements.
Lion owner Kirin to exit Myanmar venture
Kirin, owner of Lion Australia, is withdrawing from a Myanmar joint venture which has been a point of contention following a military takeover in the country.
Little Creatures partners with Sydney Mardi Gras
Lion’s Little Creatures set to be the official beer of Sydney Gay and Lesbian Mardi Gras as the brewing industry as a whole works towards inclusion and diversity.
Brews News Week #355 – Golden Handcuffs
This week, the team discuss Lion’s new CEO, Ostra Distillers acquiring Lion’s West End brewkit and Clayton Hops investing in a new hop processing plant.
Lion announces new CEO
After an extensive global search, Lion today announced the appointment of Sam Fischer as CEO of the Lion Group.
Whisky distillers acquire Lion’s West End brewhouse
Lion’s West End brewkit has found a new home after Victoria’s Ostra Distillers acquired the equipment, which includes a 500hL brewhouse.