The latest data from global big data and consumer insights specialist IRI Worldwide highlights the the pressure on Lion’s new XXXX Dry to resurrect the struggling brand’s fortunes.
On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed.
Lion has responded to declining sales across its XXXX brand range by launching a dry variant to tap into a new generation of drinkers.
Lion’s owners Kirin have doubled down on their pharma and food focus, despite earnings and profit declines in their Australia-based business.
The ATO’s release of tax transparency figures revealed that CUB’s parent company did not pay any corporate tax for the fifth year running, but it’s a bit more complicated than that, according to experts.
Complaints made to ABAC against XXXX Gold, Furphy, Matso’s and 4 Pines covering product placement rules, social media and public transport advertising have all been dismissed by a panel.
New Belgium’s employee owners have voted in favour of selling the brewery to Lion’s global craft division, Lion Little World Beverages.
This week Matt is calling in from Amsterdam to cover the news of the week including the opening of BrewDog in Brisbane and Lion Australia’s acquisition of New Belgium Brewing.
Australia’s Lion has snapped up Colorado-based New Belgium Brewing, the fourth largest craft beer brewer in the United States, in an effort to expand on the international stage.
Lion has launched a low carb, low sugar, low bitterness and gluten-free hard seltzer dubbed Quincy, the ‘first of its kind’ in Australia off the back of trends from the US.