This week we speak with James Brindley, Managing Director of Lion Beer Australia, to learn how Lion is adapting to the rapidly evolving beer market, and learn of Lion’s plans to launch new local breweries.
This week on the podcast, the team delve deep into tap contracts and anti-competitive behaviour, as well as VB’s partnership with Volley.
Australia’s largest brewers are apparently feeling pressure from smaller breweries as a current supply agreement comes to light in which Lion excludes Stone & Wood from uncontracted taps.
When a business, many orders of magnitude larger than another, uses its advantages not to compete but to exclude an emerging competitor there either is a problem with competition law or with the competition regulator.
This week on the podcast, the team discuss the results of the Beer Cartel survey, the worldwide growth of zero alcohol beer and much more.
An ABAC adjudication panel has upheld a complaint against Matso’s, but dismissed two relating to Lion’s Quincy and Brookvale Union’s ‘boozy’ seltzer.
Lion has appointed new consumer and brand director, Anubha Sahasrabuddhe, who joins the company from previous roles at Mars and Coca-Cola.
This week on the podcast, the team discuss the latest in hop news and a big craft brewery takes a stand on a controversial social issue.
Lion said it was a “sad day” as it announced plans to close the 160-year-old West End Brewery in South Australia by next year, saying the site was “no longer viable”.
A TV advert from Byron Bay Brewery featuring skateboarding and surfing faced an ABAC panel and had its complaint dismissed.