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low carb

Pure Blonde Organic Lager 6 pack

Pure Blonde goes organic with transparency campaign

October 16, 2019 by Matt Kirkegaard

In a move to highlight transparency, CUB has taken the unusual step of publishing the recipe of its newly launched organic Pure Blonde inviting scrutiny of the process.

Category: News Tagged: CUB, low carb, organic, Pure Blonde

pure-blonde

CUB refreshes Pure Blonde

July 28, 2015 by James Atkinson

The new healthier version of pioneering low-carb beer, Pure Blonde, is good news for the entire beer category, argues CUB marketing director Richard Oppy.

Category: News Tagged: Carlton and United Breweries Pty Ltd, low carb

What is beer’s brand image?

March 31, 2012 by Matt Kirkegaard

Big breweries routinely talk of their “portfolio of brands” rather than their product, or even beer. Australian Brews News editor Matt Kirkegaard wonders whether, for the tens of millions that they spend each year on creating and presenting their brand images, what sort of custodians are they for the brand image of beer itself?

Category: Features Tagged: branding, low carb, perception, XXXX

Beer doesn’t make you fat, ignorance does.

December 11, 2010 by Matt Kirkegaard

[Want the skinny on how to enjoy a beer and stay healthy? Check out our beer drinkers guide to good health.] A new survey released by VicHealth shows that Australian beer drinkers continue to fall for the myth that low carb beers are a healthier choice than other varieties. The report says the survey was undertaken… Read more →

Category: News Tagged: advertising, low carb, marketing, VicHealth

Carlton Natural

June 26, 2010 by Taste Panel

Fosters has just released the latest of its mainstream beer offering under its Carlton brand.

Category: News Tagged: Carlton Natural, Fosters, low carb, reviews

The lightest beer in the world

February 2, 2010 by Editor

North America has been a pointer to trends at both ends of the Australian beer market, with both ultra-light flavoured, low-carbohydrate beers and flavour-bursting hop monsters being pioneered there. The success of the low-carb market here will guarantee that Australia’s larger brewers will be watching closely the fortunes of a new beer at the lightest… Read more →

Category: Features Tagged: AB Inbev, Budweiser, light beer, low carb, MGD 64, Select 55

Coopers Clear

January 22, 2010 by Taste Panel

You have to love the Coopers Brewery, even when they bring out a beer like this. There is no attempt to sell you on the idea that they have revolutionised the brewing world, there is no claiming that they are doing something original or ‘innovating’, or that you will be blown away by a flavour experience. The only claim that they make is that if they are entering this market, they will do it as well as they can.

Category: News Tagged: Clear, Coopers, dry, low carb, pale lager, reviews

For Coopers the answer is Clear

January 22, 2010 by Matt Kirkegaard

In a move that will no doubt generate discussion amongst beer purists, iconic Australian Brewery Coopers last night entered the low-carb beer market with their new product, Coopers Clear.

Category: Features Tagged: Clear, Cooper, Glenn Cooper, low carb, Tim Cooper

The myth of the beer belly

January 22, 2010 by Matt Kirkegaard

Nutritionist Trent Watson explains that you don’t need to stop drinking beer to lose weight, but instead go for a low-alcohol option.

Category: News Tagged: carbohydrate, Coopers Clear, kilojoules, low carb, Trent Watson

XXXX-Summer-Bright-Lager

XXXX Summer Bright Lager

January 8, 2010 by Matt Kirkegaard

With Summer Bright Lager, Lion Nathan hasn’t set out to challenge anyone’s perceptions of beer – just go head-to-head with Corona in the light and summery beer market. Have they succeeded?

Category: News Tagged: Corona, Lion Nathan, low carb, Natural Beer Promise, pale lager, Summer Bright Lager, XXXX

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