In a move to highlight transparency, CUB has taken the unusual step of publishing the recipe of its newly launched organic Pure Blonde inviting scrutiny of the process.
The new healthier version of pioneering low-carb beer, Pure Blonde, is good news for the entire beer category, argues CUB marketing director Richard Oppy.
Big breweries routinely talk of their “portfolio of brands” rather than their product, or even beer. Australian Brews News editor Matt Kirkegaard wonders whether, for the tens of millions that they spend each year on creating and presenting their brand images, what sort of custodians are they for the brand image of beer itself?
[Want the skinny on how to enjoy a beer and stay healthy? Check out our beer drinkers guide to good health.] A new survey released by VicHealth shows that Australian beer drinkers continue to fall for the myth that low carb beers are a healthier choice than other varieties. The report says the survey was undertaken… Read more →
Fosters has just released the latest of its mainstream beer offering under its Carlton brand.
North America has been a pointer to trends at both ends of the Australian beer market, with both ultra-light flavoured, low-carbohydrate beers and flavour-bursting hop monsters being pioneered there. The success of the low-carb market here will guarantee that Australia’s larger brewers will be watching closely the fortunes of a new beer at the lightest… Read more →
You have to love the Coopers Brewery, even when they bring out a beer like this. There is no attempt to sell you on the idea that they have revolutionised the brewing world, there is no claiming that they are doing something original or ‘innovating’, or that you will be blown away by a flavour experience. The only claim that they make is that if they are entering this market, they will do it as well as they can.
In a move that will no doubt generate discussion amongst beer purists, iconic Australian Brewery Coopers last night entered the low-carb beer market with their new product, Coopers Clear.
Nutritionist Trent Watson explains that you don’t need to stop drinking beer to lose weight, but instead go for a low-alcohol option.
With Summer Bright Lager, Lion Nathan hasn’t set out to challenge anyone’s perceptions of beer – just go head-to-head with Corona in the light and summery beer market. Have they succeeded?