This week on Radio Brews News Pete and Matt are joined by drinks marketer Zoe Ottaway. They discuss Brewdog’s recent marketing fail with their “Pink IPA” and why Malt Brewing had to rebrand as Revel.
Revel Brewing Company is the new identity of Brisbane start-up Malt Brewing, which agreed to rebrand after Lion Beer Australia moved to protect its Malt Shovel Brewery trade mark.
Breweries opened at an average of one a week across Australia in the second half of 2017, bringing the year’s overall tally to 46 new breweries.
Malt Brewing Co will soon open in the Brisbane suburb of Bulimba, a location that should already be familiar to many beer enthusiasts.