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marketing

Nostalgia drives new retro beer

November 5, 2020 by Clare Burnett

A return to short glass stubbies and classic beer packaging design is tapping into consumers’ nostalgia, as the launch of Pinnacle Drinks’ new Stubbies beer shows.

Category: News Tagged: marketing, Pinnacle Drinks, Stubbie

Marketing beer during COVID-19 can be a minefield

July 23, 2020 by Clare Burnett

Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.

Category: News Tagged: CUB, Great Northern Brewing Co, marketing

Brecult Gingerbread Maniac

GBW Trade Panels: Labels – Regulations and Requirements

June 12, 2019 by Radio Brews News

This Good Beer Week panel, hosted by co-founder of Totem Marketing Zoe Ottaway, debates product labelling, legal requirements, and ABAC rulings.

Category: Featured, Radio Brews News Live Tagged: ABAC, IBA, labelling, marketing

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Brews News Week: “Disappointing”

May 31, 2019 by Radio Brews News

Anything but “disappointing”, this episode contains the good, the bad and the ugly responses breweries have to backlash and much more.

Category: Radio Brews News Tagged: GABS, marketing, trademark, Untappd, Wayward Brewing Co

GBW Trade Panels – How to Handle a Recall

May 30, 2019 by Radio Brews News

This panel, hosted by Brews News at Good Beer Week, was a timely discussion about product recall including the importance of and how to plan for a product recall, even though its an unlikely event. We look at the issue from a retail perspective as well as the potential legal and financial repercussions.

Category: Radio Brews News Live Tagged: marketing, recall

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Brews News Week: Invoice Enclosed

May 17, 2019 by Radio Brews News

This week Pete, Matt and Zoe get together in Melbourne during Good Beer Week to record this week’s news roundup.

Category: Radio Brews News Tagged: ABInBev, BrewDog, marketing

Carlsberg will ‘probably’ stay the same downunder

April 26, 2019 by Matt Kirkegaard

Danish brewer Carlsberg will not be making any changes to its recipe in Australia, despite a highly publicised campaign in the UK.

Category: News Tagged: brewed under licence, Carlsberg, Coopers, marketing

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Brews News Week: Women like beer too

March 22, 2019 by Radio Brews News

Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising.

Category: Radio Brews News Tagged: advertising, Bintani, Hahn, IPA, Lion, marketing, Pirate Life, Toohey, totem, Townsville Brewery

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Brews News Week Episode 205

February 11, 2019 by Radio Brews News

Matt and Pete weigh into the corn /rice/sugar debate while discussing this week’s biggest news stories including what makes a flagship beer.

Category: Radio Brews News Tagged: advertising, Foghorn, Gage Roads, marketing

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Brews News Week Episode 202

January 21, 2019 by Radio Brews News

Matt and Pete are back to discuss the news of the week including: a new WA bus route, Moon Dog makes a recall and CUB apologises for ring pull caps.

Category: Radio Brews News Tagged: CUB, marketing, Moon Dog, recall, tourism, WA, Western Australia

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