Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
marketing
GBW Trade Panels: Labels – Regulations and Requirements
This Good Beer Week panel, hosted by co-founder of Totem Marketing Zoe Ottaway, debates product labelling, legal requirements, and ABAC rulings.
Brews News Week: “Disappointing”
Anything but “disappointing”, this episode contains the good, the bad and the ugly responses breweries have to backlash and much more.
GBW Trade Panels – How to Handle a Recall
This panel, hosted by Brews News at Good Beer Week, was a timely discussion about product recall including the importance of and how to plan for a product recall, even though its an unlikely event. We look at the issue from a retail perspective as well as the potential legal and financial repercussions.
Brews News Week: Invoice Enclosed
This week Pete, Matt and Zoe get together in Melbourne during Good Beer Week to record this week’s news roundup.
Carlsberg will ‘probably’ stay the same downunder
Danish brewer Carlsberg will not be making any changes to its recipe in Australia, despite a highly publicised campaign in the UK.
Brews News Week: Women like beer too
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising.
Brews News Week Episode 205
Matt and Pete weigh into the corn /rice/sugar debate while discussing this week’s biggest news stories including what makes a flagship beer.
Brews News Week Episode 202
Matt and Pete are back to discuss the news of the week including: a new WA bus route, Moon Dog makes a recall and CUB apologises for ring pull caps.
Marketing must vary, not just beers
Experts are warning brewers that communicating brand messages and focusing marketing strategies are important to the longevity of craft breweries.