Digital tap decals have started to gain traction within the industry, in pubs, bars and breweries themselves, aiming to replace standard static decals on bar taps.
marketing
Nostalgia drives new retro beer
A return to short glass stubbies and classic beer packaging design is tapping into consumers’ nostalgia, as the launch of Pinnacle Drinks’ new Stubbies beer shows.
Marketing beer during COVID-19 can be a minefield
Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
GBW Trade Panels: Labels – Regulations and Requirements
This Good Beer Week panel, hosted by co-founder of Totem Marketing Zoe Ottaway, debates product labelling, legal requirements, and ABAC rulings.
Brews News Week: “Disappointing”
Anything but “disappointing”, this episode contains the good, the bad and the ugly responses breweries have to backlash and much more.
GBW Trade Panels – How to Handle a Recall
This panel, hosted by Brews News at Good Beer Week, was a timely discussion about product recall including the importance of and how to plan for a product recall, even though its an unlikely event. We look at the issue from a retail perspective as well as the potential legal and financial repercussions.
Brews News Week: Invoice Enclosed
This week Pete, Matt and Zoe get together in Melbourne during Good Beer Week to record this week’s news roundup.
Carlsberg will ‘probably’ stay the same downunder
Danish brewer Carlsberg will not be making any changes to its recipe in Australia, despite a highly publicised campaign in the UK.
Brews News Week: Women like beer too
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising.
Brews News Week Episode 205
Matt and Pete weigh into the corn /rice/sugar debate while discussing this week’s biggest news stories including what makes a flagship beer.