Stella’s upcoming Christmas campaign is part of a cynical attempt by the world’s biggest brewer to portray itself as a craft beer…
marketing
Moa: an Initial Public Brouhaha
New Zealand beer writer Phil Cook has sparked discussion with a blistering post about Moa’s branding in their IPO documents….
Marketing insights from the birth of boutique brewing in Australia
We round off our unplanned week of looking at the history of Matilda Bay by publishing an article that has everything a beer wonk could want: craft beer, history, marketing insights and a personal narrative…
Our time is now
There hasn’t been a better time to start a microbrewery than the last few years, and no it has nothing to do with changing palates of the drinkers, a strong economy or a reduction in excise fees for smaller breweries, although all of these help. The real reason is that marketing has never been easier… Read more →
Thunder Road takes the road less travelled
In his first post for Australian Brews News, Leon Sammartino looks at the court case battle over dome of CUB’s oldest trade marks…
Crabbie's Ginger Beer
An interesting test of a media release is to read it and see what impressions are formed when it’s something you know absolutely nothing about. This media release about Crabbie’s Original Alcoholic Ginger Beer was just such a release. Reading about the ‘four secret ingredients’ used in a ginger beer that remains ‘true to the… Read more →
No reservations about Crown Ambassador
Last week’s article looking at the Crown Lager Time campaign highlighted the contrasts between the the standard Crown brew and the 2011 Crown Ambassador Reserve. By contrast to the regular Crown lager, Crown Ambassador lives up to its marketing with brewer John Cozens and his team pulling out all stops in the preparation of their… Read more →
Survey reveals Cascade as Australia’s most loved beer
Cascade Brewery Co, Australia’s oldest brewery, has achieved the ultimate satisfaction rating as voted by beer drinkers in Australia. In a national survey, Cascade has secured the title over leading brands including Coopers, Boag’s, Peroni and XXXX. In the national consumer survey conducted by Canstar Blue, Cascade Brewery Co secured a five star rating in… Read more →
What’s in a name change?
Pete Mitcham looks at the value that a beer’s name carries onto the retail shelf and what makes you want to take it home…
James Squire: Never forsake a good story
Malt Shovel Brewery, has unveiled a new look for its James Squire range, which aims to represent distinct chapters of Squire’s life.