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marketing

Collaboration Fatigue

July 25, 2013 by Max Brearley

In craft beer as in all things, today’s hot new thing is tomorrow’s shark jump. Max Brearley asks himself whether collaboration brews have yet donned the leather jacket and skis…

Category: Features Tagged: collaboration, marketing

Matilda Bay’s hot new look hits fridges this summer

November 21, 2012 by Media Release

Matilda Bay is highlighting its origins with new packaging…

Category: News Tagged: labels, marketing, Matilda Bay

Stella Artois: Crafted for Christmas

October 22, 2012 by Matt Kirkegaard

Stella’s upcoming Christmas campaign is part of a cynical attempt by the world’s biggest brewer to portray itself as a craft beer…

Category: Features Tagged: AB Inbev, marketing, Stella Artois

Moa: an Initial Public Brouhaha

October 15, 2012 by Matt Kirkegaard

New Zealand beer writer Phil Cook has sparked discussion with a blistering post about Moa’s branding in their IPO documents….

Category: Features Tagged: IPO, marketing, Moa, New Zealand, Phil Cook

Marketing insights from the birth of boutique brewing in Australia

October 5, 2012 by Stephen S Holden

We round off our unplanned week of looking at the history of Matilda Bay by publishing an article that has everything a beer wonk could want: craft beer, history, marketing insights and a personal narrative…

Category: Features Tagged: beer history, Featured, marketing, Matilda Bay, Phil Sexton, The Queen's Hotel

Our time is now

June 22, 2012 by Leon Sammartino

There hasn’t been a better time to start a microbrewery than the last few years, and no it has nothing to do with changing palates of the drinkers, a strong economy or a reduction in excise fees for smaller breweries, although all of these help. The real reason is that marketing has never been easier… Read more →

Category: Features Tagged: marketing, social media

Thunder Road takes the road less travelled

June 7, 2012 by Leon Sammartino

In his first post for Australian Brews News, Leon Sammartino looks at the court case battle over dome of CUB’s oldest trade marks…

Category: Features Tagged: Ballarat Bitter, Bulimba Gold Top, marketing, Thunder Road Brewery, Trade Mark

Crabbie's Ginger Beer

October 25, 2011 by Media Release

An interesting test of a media release is to read it and see what impressions are formed when it’s something you know absolutely nothing about. This media release about Crabbie’s Original Alcoholic Ginger Beer was just such a release. Reading about the ‘four secret ingredients’ used in a ginger beer that remains ‘true to the… Read more →

Category: News Tagged: Ginger Beer, marketing

No reservations about Crown Ambassador

August 30, 2011 by Matt Kirkegaard

Last week’s article looking at the Crown Lager Time campaign highlighted the contrasts between the  the standard Crown brew and the 2011 Crown Ambassador Reserve. By contrast to the regular Crown lager, Crown Ambassador lives up to its marketing with brewer John Cozens and his team pulling out all stops in the preparation of their… Read more →

Category: News Tagged: Crown Ambassador Reserve, Crown Lager, marketing

Survey reveals Cascade as Australia’s most loved beer

July 7, 2011 by Media Release

Cascade Brewery Co, Australia’s oldest brewery, has achieved the ultimate satisfaction rating as voted by beer drinkers in Australia. In a national survey, Cascade has secured the title over leading brands including Coopers, Boag’s, Peroni and XXXX. In the national consumer survey conducted by Canstar Blue, Cascade Brewery Co secured a five star rating in… Read more →

Category: News Tagged: Cascade Brewery, marketing, surveys

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