Pete Mitcham looks at the value that a beer’s name carries onto the retail shelf and what makes you want to take it home…
marketing
James Squire: Never forsake a good story
Malt Shovel Brewery, has unveiled a new look for its James Squire range, which aims to represent distinct chapters of Squire’s life.
Beer doesn’t make you fat, ignorance does.
[Want the skinny on how to enjoy a beer and stay healthy? Check out our beer drinkers guide to good health.] A new survey released by VicHealth shows that Australian beer drinkers continue to fall for the myth that low carb beers are a healthier choice than other varieties. The report says the survey was undertaken… Read more →
Cascade reveals new look in new campaign
Cascade Brewery has today launched a new campaign as well as released the new-look packaging for its Cascade craft and premium range of beers.