James Davidson has just been announced as the recipient of a new beer writing bursary from glassmaker O-I…
O-I
New packaging leads to 25% increase in Wahoo sales
While those that are all about what’s inside the bottle might want to sneer at things like packaging awards being included in beer awards, packaging is only going to become more and more important to sales as our bottleshop shelves become more and more crowded. This will be especially true for brewers seeking to break… Read more →
O-I makes new Victoria Pale Lager bottle a reality
It’s been a busy year for bottle maker O-I. Earlier this year they launched the vortex bottle, a bottle they said was designed for visual appeal – and it did just that. Australian brewer Gage Roads used it with their beer Wahoo, with Gage Roads’ CEO Nick Hayler acknowledging the importance of good bottle design… Read more →