Carlton & United Breweries is investing in multimillion-dollar campaigns for international brands Asahi Super Dry and Peroni to drive growth.
Peroni
New Peroni has ‘unisex appeal’
Female drinkers have been proven to baulk at beers that are overtly targeted to them, according to Carlton & United Breweries (CUB).
Peroni, Grolsch, Miller and Pilsner Urquell join CUB
Following on from Lion’s release earlier today, Carlton United Brewers have come out with their own release about the new additions to their portfolio. No surprises, and no notification of any product demises yet. We’ll keep you posted. Media Release Peroni, Grolsch, Miller and Pilsner Urquell to join Australia’s leading international brand portfolio Carlton United… Read more →
Charity accuses SABMiller of dodging tax
International anti-poverty agency ActionAid has launched a campaign accusing the world’s second largest brewer of avoiding paying corporate tax in Africa and thereby denying income to struggling economies. Brewer SABMiller, joint owner of the Australian-based Pacific Beverages, denies the charge. ActionAid says that SABMiller, owner of global beer brands Peroni and Grolsch, inappropriately siphons millions… Read more →