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Peroni

Peroni relaunches moderation portfolio

July 27, 2022 by Media Release

This July, Peroni will relaunch its moderation portfolio of non-alcoholic (0.0%) and mid strength (3.5%) beers in Australia.

Category: Media Releases Tagged: Asahi, Peroni

ABAC

Seltzer marketing faces ABAC

November 23, 2021 by Clare Burnett

ABAC panels have judged on a number of complaints which relate to the marketing of seltzers, noting a “virtual explosion” in the category.

Category: News Tagged: 10 Toes Brewery, CUB, Moon Dog, Mr Banks Brewing, Peroni, Wayward Brewing Co

Asahi purchases CUB

Multimillion-dollar campaigns for Asahi and Peroni

November 26, 2020 by Media Release

Carlton & United Breweries is investing in multimillion-dollar campaigns for international brands Asahi Super Dry and Peroni to drive growth.

Category: Media Releases Tagged: Asahi, Asahi Super Dry, Carlton & United Breweries Pty Ltd, CUB, Peroni

New Peroni has ‘unisex appeal’

July 1, 2015 by James Atkinson

Female drinkers have been proven to baulk at beers that are overtly targeted to them, according to Carlton & United Breweries (CUB).

Category: Featured, Features Tagged: Carlton and United Breweries Pty Ltd, Peroni

Peroni, Grolsch, Miller and Pilsner Urquell join CUB

December 19, 2011 by Media Release

Following on from Lion’s release earlier today, Carlton United Brewers have come out with their own release about the new additions to their portfolio.  No surprises, and no notification of any product demises yet. We’ll keep you posted. Media Release Peroni,  Grolsch,  Miller and Pilsner Urquell to join Australia’s leading  international brand portfolio Carlton United… Read more →

Category: News Tagged: CUB, Grolsch, Peroni, Pilsner Urquell, SABMiller

Charity accuses SABMiller of dodging tax

December 7, 2010 by Matt Kirkegaard

International anti-poverty agency ActionAid has launched a campaign accusing the world’s second largest brewer of avoiding paying corporate tax in Africa and thereby denying income to struggling economies. Brewer SABMiller, joint owner of the Australian-based Pacific Beverages, denies the charge. ActionAid says that SABMiller, owner of global beer brands Peroni and Grolsch, inappropriately siphons millions… Read more →

Category: News Tagged: ActionAid, Africa, Grolsch, Pacific Beverages, Peroni, SABMiller, tax

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