Beer drinkers no longer respond to “big flash marketing messages”, according to UK beer writer Pete Brown, who says small brewers have demonstrated the value of genuine connections with consumers.
This week Pete and Matt have a beer – actually have a beer this time – with beer writer Pete Brown. Pete was in Australia researching Australian hops for his upcoming book “What Are You Drinking?” and in a very wide-ranging and free-flowing conversation we chat about three current books from Pete, where he think beer is beer headed, pub culture and even cider gets a look in.
It’s not surprising that beer drinkers are becoming suspicious of crowdfunding says UK beer writer Pete Brown.
And in this very non-Easter Radio Brews News we catch up with Mark Woolcott from beerbud.com.au who explains their latest beer crowd funding venture before writer Pete Brown gives you the lay of the land for craft beer in the UK, explains why J D Wetherspoon’s is fast becoming his favourite craft beer bar and gives you a taste of his new book all about the ingredients that go in to the beer you’re drinking.
Pete Brown recounts the events surrounding the Meux’s Horse Shoe Brewery tragedy of 1814…
A new book tracing the history of the India Pale Ale. Equal part style manual for the beer lover and Bill Brysonesque travel romp, this is a great read whether you are a beer lover or a traveller seeking something truly different.