Three breweries have faced rulings by ABAC over complaints relating to packaging and social media posts, as well as a complaint that even the adjudication panel appears to have struggled to make sense of.
Pirate Life
ABAC upholds complaints about historic social posts
Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.
Brews News Week: Guten Tag!
This week Matt joins Pete all the way from BrauBeviale in Nuremberg, Germany, for the latest beer news including annual results from Coopers and the Royal Queensland Beer Awards.
Pirate Life sour beer complaint dismissed by ABAC
In the latest wave of rulings from ABAC, CUB-owned Pirate Life was again in the spotlight after a complaint about its Acai and Passionfruit sour’s packaging said that it “could appeal to minors and be confused for juice or soft drink”.
Brews News Week: Meme Review
As Matt and Pete discuss the news of the week, they discover they’ve been the target of a few memes.
ABAC rules on Little Fat Lamb and Pirate Life complaints
In its latest series of judgements, ABAC has upheld complaints against a Pirate Life social media post, and alcoholic drink Little Fat Lamb, which was said to have evident appeal to minors.
Brews News Week: The Peloton Effect
The boys are back in Oz this week discussing all the big news stories including which breweries are facing ABAC and whether beer really does have it tough when it comes to tax.
James Squire and Pirate Life face ABAC panel
James Squire, Pirate Life and Endeavour Drinks Group’s Bluey Beer have been on the receiving end of ABAC complaints. While they were dismissed by the panel, its rulings highlighted the role of alcohol marketing and sports events and activities.
Pirate Life to open 1,000-capacity brewpub venue in Perth
Pirate Life have announced they will open a 1,000 capacity brewpub venue in Perth CBD next year in conjunction with hospitality group Sneakers & Jeans.
Brews News Week: Women like beer too
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising.