It’s a big week in the beer world as the team tackle a triple bunger. ABAC, Broo and BrewDog – all making headlines this week.
Two complaints, one regarding a Pirate Life-sponsored YouTube snowboarding video and another about Currumbin Valley’s ‘juicy’ hazy IPA have been upheld by ABAC.
Hundreds of thousands of litres of beer which brewers couldn’t sell in venues during the COVID-19 lockdowns has been used to generate energy in SA.
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
Complaints against craft beer packaging and social media were down in the past three months, but ABAC warned marketers to be cautious about making claims during COVID-19.
Pirate Life breaks a run of good luck for the brewing industry but has a complaint against its “probiotic” beer dismissed by ABAC, raising issues with health claims and alcohol.
Alcohol advertising watchdog ABAC last week ruled on a number of complaints against James Squire’s One Fifty Lashes and Pirate Life, as well as Coopers and BWS.
On the Brews News Week podcast the Australian Brews News team discuss the important stories of the week, including outsiders in local festivals, trade marks, training and crowd-funding…
ABAC has warned against the use of the term ‘milkshake’ in relation to alcoholic beverages in its latest round of rulings which concern BrewDog AU and Pirate Life.
Three breweries have faced rulings by ABAC over complaints relating to packaging and social media posts, as well as a complaint that even the adjudication panel appears to have struggled to make sense of.