Three breweries have faced rulings by ABAC over complaints relating to packaging and social media posts, as well as a complaint that even the adjudication panel appears to have struggled to make sense of.
Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.
This week Matt joins Pete all the way from BrauBeviale in Nuremberg, Germany, for the latest beer news including annual results from Coopers and the Royal Queensland Beer Awards.
In the latest wave of rulings from ABAC, CUB-owned Pirate Life was again in the spotlight after a complaint about its Acai and Passionfruit sour’s packaging said that it “could appeal to minors and be confused for juice or soft drink”.
As Matt and Pete discuss the news of the week, they discover they’ve been the target of a few memes.
In its latest series of judgements, ABAC has upheld complaints against a Pirate Life social media post, and alcoholic drink Little Fat Lamb, which was said to have evident appeal to minors.
The boys are back in Oz this week discussing all the big news stories including which breweries are facing ABAC and whether beer really does have it tough when it comes to tax.
James Squire, Pirate Life and Endeavour Drinks Group’s Bluey Beer have been on the receiving end of ABAC complaints. While they were dismissed by the panel, its rulings highlighted the role of alcohol marketing and sports events and activities.
Pirate Life have announced they will open a 1,000 capacity brewpub venue in Perth CBD next year in conjunction with hospitality group Sneakers & Jeans.
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising.