It’s a big week in the beer world as the team tackle a triple bunger. ABAC, Broo and BrewDog – all making headlines this week.
Pirate Life
Pirate Life and Juice face ABAC complaints again
Two complaints, one regarding a Pirate Life-sponsored YouTube snowboarding video and another about Currumbin Valley’s ‘juicy’ hazy IPA have been upheld by ABAC.
Out-of-date beer powers SA wastewater plant
Hundreds of thousands of litres of beer which brewers couldn’t sell in venues during the COVID-19 lockdowns has been used to generate energy in SA.
Close calls as ABAC beer complaints dismissed
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
COVID-19 marketing in the spotlight at ABAC
Complaints against craft beer packaging and social media were down in the past three months, but ABAC warned marketers to be cautious about making claims during COVID-19.
Pirate Life “probiotic” complaint dismissed by ABAC
Pirate Life breaks a run of good luck for the brewing industry but has a complaint against its “probiotic” beer dismissed by ABAC, raising issues with health claims and alcohol.
ABAC dismisses latest round of complaints
Alcohol advertising watchdog ABAC last week ruled on a number of complaints against James Squire’s One Fifty Lashes and Pirate Life, as well as Coopers and BWS.
Brews News Week: Exception To Your Exception
On the Brews News Week podcast the Australian Brews News team discuss the important stories of the week, including outsiders in local festivals, trade marks, training and crowd-funding…
ABAC warns against ‘milkshake’ in latest findings
ABAC has warned against the use of the term ‘milkshake’ in relation to alcoholic beverages in its latest round of rulings which concern BrewDog AU and Pirate Life.
Social media posts again before ABAC
Three breweries have faced rulings by ABAC over complaints relating to packaging and social media posts, as well as a complaint that even the adjudication panel appears to have struggled to make sense of.