Pirate Life breaks a run of good luck for the brewing industry but has a complaint against its “probiotic” beer dismissed by ABAC, raising issues with health claims and alcohol.
Alcohol advertising watchdog ABAC last week ruled on a number of complaints against James Squire’s One Fifty Lashes and Pirate Life, as well as Coopers and BWS.
On the Brews News Week podcast the Australian Brews News team discuss the important stories of the week, including outsiders in local festivals, trade marks, training and crowd-funding…
ABAC has warned against the use of the term ‘milkshake’ in relation to alcoholic beverages in its latest round of rulings which concern BrewDog AU and Pirate Life.
Three breweries have faced rulings by ABAC over complaints relating to packaging and social media posts, as well as a complaint that even the adjudication panel appears to have struggled to make sense of.
Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.
This week Matt joins Pete all the way from BrauBeviale in Nuremberg, Germany, for the latest beer news including annual results from Coopers and the Royal Queensland Beer Awards.
In the latest wave of rulings from ABAC, CUB-owned Pirate Life was again in the spotlight after a complaint about its Acai and Passionfruit sour’s packaging said that it “could appeal to minors and be confused for juice or soft drink”.
As Matt and Pete discuss the news of the week, they discover they’ve been the target of a few memes.
In its latest series of judgements, ABAC has upheld complaints against a Pirate Life social media post, and alcoholic drink Little Fat Lamb, which was said to have evident appeal to minors.