Complaints against craft beer packaging and social media were down in the past three months, but ABAC warned marketers to be cautious about making claims during COVID-19.
Pirate Life
Pirate Life “probiotic” complaint dismissed by ABAC
Pirate Life breaks a run of good luck for the brewing industry but has a complaint against its “probiotic” beer dismissed by ABAC, raising issues with health claims and alcohol.
ABAC dismisses latest round of complaints
Alcohol advertising watchdog ABAC last week ruled on a number of complaints against James Squire’s One Fifty Lashes and Pirate Life, as well as Coopers and BWS.
Brews News Week: Exception To Your Exception
On the Brews News Week podcast the Australian Brews News team discuss the important stories of the week, including outsiders in local festivals, trade marks, training and crowd-funding…
ABAC warns against ‘milkshake’ in latest findings
ABAC has warned against the use of the term ‘milkshake’ in relation to alcoholic beverages in its latest round of rulings which concern BrewDog AU and Pirate Life.
Social media posts again before ABAC
Three breweries have faced rulings by ABAC over complaints relating to packaging and social media posts, as well as a complaint that even the adjudication panel appears to have struggled to make sense of.
ABAC upholds complaints about historic social posts
Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.
Brews News Week: Guten Tag!
This week Matt joins Pete all the way from BrauBeviale in Nuremberg, Germany, for the latest beer news including annual results from Coopers and the Royal Queensland Beer Awards.
Pirate Life sour beer complaint dismissed by ABAC
In the latest wave of rulings from ABAC, CUB-owned Pirate Life was again in the spotlight after a complaint about its Acai and Passionfruit sour’s packaging said that it “could appeal to minors and be confused for juice or soft drink”.
Brews News Week: Meme Review
As Matt and Pete discuss the news of the week, they discover they’ve been the target of a few memes.