James Squire, Pirate Life and Endeavour Drinks Group’s Bluey Beer have been on the receiving end of ABAC complaints. While they were dismissed by the panel, its rulings highlighted the role of alcohol marketing and sports events and activities.
Pirate Life have announced they will open a 1,000 capacity brewpub venue in Perth CBD next year in conjunction with hospitality group Sneakers & Jeans.
Zoe Ottaway from Totem Marketing joins Matt and Pete as a special guest, with perfect timing as discussions take place around women in beer advertising.
CUB-owned Pirate Life Brewing Co has brewed an MCG Ale available exclusively for members of the Melbourne Cricket Ground.
This week we are joined by guest host Nicolette Gillman, Victorian Sales manager for Pirate Life. Post Good Beer Week, topics of discussion include: Your Mates enter the Shark Tank, brewers should be creating experiences, not just beers and Chris McNamara departs IBA.
The Weatherill Government will contribute $2 million to the development of Pirate Life’s new brewery and bar in Port Adelaide.
The sale of Pirate Life to AB InBev is “Australia’s Wicked Weed moment”, says Stone & Wood co-founder Jamie Cook.
In a special ‘Breaking News’ edition of Radio Brews News we managed to steal a quick 10 minutes with Pirate Life’s Michael Cameron and AB InBev’s Peter Filipovic just after the announcement to talk a little about Pirate Life’s sale to AB InBev.
The Independent Brewers Association has issued a brief statement on the sale of Pirate Life to AB InBev…
AB InBev has today announced its purchase of Pirate Life Brewing, in the third major craft beer acquisition of 2017.