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PR

A single source of hype

February 18, 2011 by Media Release

Public relations would seem to necessarily involve hype, particularly in the beer industry where publicists need to try and differentiate between near identical lagers in order to make them seem special. This is even more so when you are one of the last on to a band wagon and need to make a me-too beer… Read more →

Category: News Tagged: hype, Monteith's, NZ, PR

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