The body responsible for overseeing complaints about alcohol advertising has released its 2018 Annual Report advising social media platforms and pre-vetting services were an increased focus for 2019.
Matt and Pete bring you the top beer news stories of the week including: pasteurisation and why ABAC is so concerned about social media.
The Alcohol Beverages Advertising Code has released its Fourth Quarterly Report for 2018, highlighting concerns about alcohol marketers’ use of digital platforms and the age restriction controls available for their marketing.
Reigning Champion Small Brewery Black Hops Brewing, has this afternoon been forced to take down and apologise for a Facebook post, deemed by Pink Boots Society Australia as “degrading” and “tacky”.
Facebook’s algorithm changes are a major headache for the many Australian brewers who rely on social media as their primary channel for reaching customers.
How many unique beers did you check in on Untappd while ignoring your friends yesterday? Zac Martin earns the Great Article Badge with his take on the anti-social aspects of Untappd.
Luke Robertson speaks with beer-focused social media strategist Tiffany Waldron about Facebook’s recent changes and how they might apply to how breweries and beer-related businesses promote themselves online…
There hasn’t been a better time to start a microbrewery than the last few years, and no it has nothing to do with changing palates of the drinkers, a strong economy or a reduction in excise fees for smaller breweries, although all of these help. The real reason is that marketing has never been easier… Read more →