Breweries can learn from platforms like TikTok, Instagram and Facebook, says Dr Adam Brown, but there are some dangers with being so heavily reliant on these platforms.
An ABAC adjudication panel has upheld a complaint against Matso’s, but dismissed two relating to Lion’s Quincy and Brookvale Union’s ‘boozy’ seltzer.
Complaints against two breweries in WA and SA highlight the issues around reposting content from other sources on social media after a panel ruled both were in breach of ABAC.
Alcohol advertising watchdog ABAC last week ruled on a number of complaints against James Squire’s One Fifty Lashes and Pirate Life, as well as Coopers and BWS.
Alcohol advertising watchdog ABAC has encouraged companies to scrutinise their digital marketing past and present in light of recent rulings.
The Loxton Hotel in South Australia has been criticised by alcohol advertising watchdog ABAC over its “irresponsible” Facebook posts.
Geelong-based Southern Bay Brewing is facing major backlash over an offensive social media post published online yesterday.
The body responsible for overseeing complaints about alcohol advertising has released its 2018 Annual Report advising social media platforms and pre-vetting services were an increased focus for 2019.
Matt and Pete bring you the top beer news stories of the week including: pasteurisation and why ABAC is so concerned about social media.
The Alcohol Beverages Advertising Code has released its Fourth Quarterly Report for 2018, highlighting concerns about alcohol marketers’ use of digital platforms and the age restriction controls available for their marketing.