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sponsorships

AFL

Colonial ‘disappointed’ after sponsor deal loss

March 16, 2021 by Clare Burnett

Colonial Brewing Co. said that while it is disappointed that its deal with the Essendon AFL team came to an end, it was grateful to be part of the groundbreaking partnership.

Category: News Tagged: Bombers, Colonial Brewing Co, Essendon, sponsorships

Peroni and Aston Martin F1 Team announce multi-year partnership

February 26, 2021 by Media Release

Peroni Libera 0.0% has announced a long-term, multi-year partnership with the Aston Martin Cognizant F1 Team.

Category: Media Releases Tagged: Peroni Libera, sponsorships

Brews News Live – BrewCon19: Jenna Godley

October 9, 2019 by Radio Brews News

Colonial was one of the first small breweries to partner with a major football team when they teamed up with Essendon. Here, marketing manager Jenna Godley shares her insights from the world of sport and describes how they can be applied to craft beer marketing.

Category: Radio Brews News, Radio Brews News Live Tagged: Colonial Brewing Co, Essendon, sponsorships

Coopers races into an interesting position

February 23, 2012 by Matt Kirkegaard

Coopers brewery has this week announced that it is the major sponsor of the V8 Supercars. Forgetting for a moment that this may have been an opportunistic signing with suggestions that Lion dropped the sponsorship at the last moment, it highlights the interesting position that Coopers finds itself in as the largest Australian brewer, but… Read more →

Category: News Tagged: Coopers, Coopers Clear, Coopers Mild, sponsorships

XXXX renews backing of Rugby League in Queensland

July 2, 2011 by Media Release

No matter how much you love your football, if you’re even a little bit interested in beer as something other than a thoughtless wallpaper to your sport, this is not a cause of celebration. This release could easily have been subtitled, No Relief For Beer Lovers. As we noted when CUB signed a deal snaring… Read more →

Category: News Tagged: Rugby League, sponsorships, sport, XXXX

CUB claims the Reds, beer drinkers still get no choice

January 11, 2011 by Editor

Beer sponsorships don’t generally cause much of a stir at Australian Brews News, especially when it just involves one generic mid-strength lager substituted for another at the football. But Carlton & United Breweries’ snaring the sponsorship rights for the Queensland Reds, ending Lion Nathan/XXXX’s two decade association with Queensland Rugby, marks just how aggressive Australia’s… Read more →

Category: News Tagged: Carlton Mid, contracts, CUB, Fosters, Reds, sponsorships, tap contracts

Exclusive sponsorship deals are bad for beer

March 1, 2010 by Editor

Watching football while having a beer is one of life’s great pleasures and close to a national institution in Australia but when sport sponsorships deny beer drinkers the right to choose their beer it is bad for fans and it is bad for brewing.

Category: News Tagged: competition, Coopers, Lion Nathan, sponsorships

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