This week we ask whether Stella Artois’ Buy a Lady a Drink campaign is altruism or cynicism, then chat Craft Brewers Conference with Brendan Varis before catching up with Coopers’ marketing director Cam Pearce…
Stella Artois
Aussie bartender picks up silver in international beer-pouring competition
Australian bartender Charles Mudd comes second at the Stella World Draught Masters
Stella Artois: Crafted for Christmas
Stella’s upcoming Christmas campaign is part of a cynical attempt by the world’s biggest brewer to portray itself as a craft beer…
Charles Mudd to represent Australia in international beer-pouring competition
This week Menora local, Charles Mudd has been crowned the national winner in the Australian final of the Stella Artois World Draught Masters competition…
Lion welcomes Stella Artois
Well, SABMiller officially received the keys to CUB on Friday and we’re already seeing the changes in the landscape with Anheuser-Busch InBev brands moving to Lion. Lion replaced Coopers as the distributor for Budweiser back in 2009 and now adds the Belgian brands to its AB-InBev stable, which also includes Becks. It also brews Kirin… Read more →
Stella Artois crowns Australia’s Draught Master
Cristina Cocchiaro from the Belgian Beer Café Oostende in South Australia has been crowned Australia’s best beer pourer, demonstrating superb poise and skill in the Stella Artois Nine-Step Pouring Ritual and will now take on the rest of the world at the Stella Artois World Draught Masters championship. Cristina will fly to Buenos Aires to… Read more →
Stella Artois promotes the perfect pour at World Draught Masters
Following on from James Davidson’s look at the Heineken Perfect Pour program, we seem to be in the midst of an international brand pouring battle. Once again it is the battle of Australia’s big two, with Lion Nathan-brewed Heineken up against CUB-brewed Stella Artois. While these competitions certainly focus on practical bar skills and add… Read more →
Foster’s: 284 with a bullet
Foster’s is the world’s 284th most valuable brand, with a brand value of US$3.1bn (AU$3.5bn), according to the latest BrandFinance Global 500 survey. The survey annually analyses 500 key brands worldwide and 2010 marks Foster’s first entry into the Top 500. Its listing sees the Australian brewer join the world’s most valuable beer brand, Budweiser… Read more →