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Summer Bright Lager

XXXX Summer Bright on tap in Qld

February 29, 2012 by Matt Kirkegaard

XXXX Summer Bright Lager, will be available on-tap in nearly 250 venues across Queensland from March, in a move to offer more choice to its consumers.

Category: News Tagged: semantics, Summer Bright Lager, XXXX

XXXX has a summer fling with ginger

January 24, 2012 by Media Release

Lion is today releasing a ginger beer under the the XXXX Summer brand. This is a very interesting development in a number of ways, not least of which is the number of times that the media release below stresses the word ‘beer’. The release has just come across our deck so I haven’t had the… Read more →

Category: News Tagged: cider, Ginger Beer, Lion, Summer Bright Lager, XXXX

Fosters to lose Corona licence?

January 10, 2010 by Editor

Update 9/3/12 …and it finally happened. There has  been interesting speculation in The Age that Fosters could lose the Corona and Stella licences. One of the the most incisive ideas in this article is tucked away right at the very end: “When Foster’s releases its interim results next month it will show that the margins… Read more →

Category: News Tagged: BeerMatt's Corollary, BeerMatt's Paradox, commodity paradox, Corona, Fosters, James Squire, Lion Nathan, Matilda Bay, Summer Bright Lager, XXXX

XXXX-Summer-Bright-Lager

XXXX Summer Bright Lager

January 8, 2010 by Matt Kirkegaard

With Summer Bright Lager, Lion Nathan hasn’t set out to challenge anyone’s perceptions of beer – just go head-to-head with Corona in the light and summery beer market. Have they succeeded?

Category: News Tagged: Corona, Lion Nathan, low carb, Natural Beer Promise, pale lager, Summer Bright Lager, XXXX

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