Showing that campaign timing is everything, Victoria Bitter, owned by Carlton and United Breweries, has launched an advert to encourage Australians to get vaccinated against COVID-19.
Adjudications on a Juice IPA and a lolly-inspired Sour Ale have featured in this round of judgements by an ABAC panel.
In its move toward further lowering emissions, CUB has announced VB will start to be delivered by an all-electric truck, as Linfox takes the first step towards electrifying its fleet.
Victoria Bitter has announced its partnership with one of Australia’s biggest sporting events of the year, the 2021 State of Origin.
We’re back podcasting for 2021 with a big news week as Fermentum snaps up Two Birds and Broo’s China deal collapses.
A collaboration between VB and Volley shoes has been the subject of a complaint to ABAC, with the panel upholding an aspect of the complaint.
Ready-made heritage brands like VB and Fosters are making a comeback as major brewers draw the line with craft acquisitions according to consumer psychologist.
Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.
How will the 2020 federal budget affect brewers? The team discuss this in detail along with the rest of the weeks news.
A number of well-known brands faced the ABAC panel in the past few weeks, including VB for its fragrance Thirst as well as Pirate Life, Moo Brew and an NRL player’s Bloke in a Bar beer brand.