Victoria Bitter has launched their own brand of tea – VB Tea – in time for the cricket. The limited-edition, non-alcoholic tea is made using VB’s Super Pride Hops.
Radical changes to ice cold beers and second hand drinking catch our attention this week as Matt and Pete discuss Brews News Week.
Carlton and United Breweries yesterday issued an apology for changing the packaging on its Carlton Dry stubbies from twist tops to ring pull caps.
This week we are again joined by Zoe Ottway from Totem Marketing, and newcomer Fiona Sproles from Adelaide’s Dusty Cowgirl Designs.
CUB yesterday celebrated the ‘50th’ anniversary of the classic VB anthem and in celebrating its heritage managed to mangle its own history. Again.
From today, VB beanies, caps, tees, jumpers and merch featuring the brand’s iconic logos and campaigns are available at the Big Cold Store.
The late Geoff Seebeck, former Creative Director at George Patterson, discusses the history of the iconic VB ad in this previously unpublished article.
In our first episode back, we catch up with Peter ‘Pod’ McLoughlin, Marketing Director at Carlton & United Breweries. It is a very interesting and wide-ranging conversation about the many changes that have taken pace at CUB since the acquisition by SABMiller, and covers Crown Lager, VB and Byron Bay Pale Lager.
NSW Blues’ fans will see their names appear front and centre on the Blues players’ jerseys during this year’s State of Origin series…
Matt Kirkegaard has been enjoying the new Victoria Bitter ads, but wonders whether you can unshatter an illusion…