It started with a seemingly insignificant line in a speech. “Take VB, for example. Its history stretches back to 1854. VB was brewed with one goal in mind: to be enjoyed ice cold. It was the first beer brewed specifically for Australia’s climate. That meant developing the unique Pride of Ringwood hops to deliver a… Read more →
Tonight Australia’s best cold beer, VB, will premiere the first commercial for its summer campaign entitled ‘Destiny’.
Say what you will, but it is still Australia’s best selling beer and you can’t ignore it. I wonder how the “81 million stubbies it outsells its nearest competitor by” compares to the total craft beer market. Media release VB has begun a nationwide search for its biggest fan, offering them a once-in-a lifetime opportunity… Read more →
Foster’s Group launched a rebranding of its beer arm, CUB, last week. The rebrand includes changing the word ‘Breweries” in CUB to ‘Brewers’ and adding the tagline ‘Raised in friendship’. The move was announced in a speech by Foster’s Group chief executive John Pollaers to the American Chamber of Commerce. It was an interesting speech… Read more →
It can still claim to be ‘Australia’s favourite’ beer, but where once the brand team at Foster’s could claim that one in four beers sold in Australia, now they have to revert to the claim the brand outsells it’s nearest competitor by 81 millions stubbies and cans a year. Nothing to be sneezed at for… Read more →
Australia’s best-selling beer has announced the launch of an Australian-first, the VB Ice Box.
News is breaking this morning that brewing giant Foster’s has invoked the provisions of Trade Practices Act to withhold supplies of some of its top-selling beers to retailers Coles and Woolworths to thwart plans to heavily discount its brands. ABC News is reporting that it withheld supplies of top-selling VB and other brands in February… Read more →
CUB is giving a free VB to every eligible person in the country (who buys the right newspaper and cuts out the coupon) to celebrate Australia’s recent performance on the cricket field. Or to celebrate that that the English are leaving with the little urn still safely stored in the overhead compartment. Or that the… Read more →
There is a vast difference between ‘beer’ and the ‘business of beer’. Almost all mainstream media coverage of beer actually relates to the business or marketing of it rather than what’s in the bottle. That’s because mainstream beer is a multi-billion dollar industry and the craft industry – the part of the industry that actually… Read more →
Foster’s Group yesterday posted its half year results which showed that Australia’s largest brewing company had continued to lose its share of the lucrative Australian beer market. Wine was again the major drag on the company’s results, with the beer business showing a 5.7 per cent increase in revenue despite a 1.1 per cent fall… Read more →