Two complaints to ABAC regarding Victoria Bitter and Capital Brewing TV and radio ads have been dismissed by a judging panel.
Victoria Bitter has partnered with iconic sneaker brand Volley to launch a special edition shoe emblazoned with the VB logo.
Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.
Victoria Bitter, “one of the most iconic brands in Australia” has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.
Complainants have accused Victoria Bitter of featuring an underage person and associating drinking with a high risk activity – rollerskating – in two reposts to its Instagram account.
Thirst. A scent by VB is confirmed to be the fastest-selling fragrance in Australian history, selling over 25,000 units in 72 hours.
Victoria Bitter is launching ‘Thirst. A scent by VB’ made with the essence of Australian Super Pride hops in time for Father’s Day.
To mark Christmas in July this year, VB is releasing a limited-edition knit to ensure you stand out at this year’s party – virtual or otherwise.
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
CUB dangled a potential recipe change for declining Victoria Bitter yesterday, but announced today that actually, it’s using ‘offset solar energy’ in its brewing operations.