Victoria Bitter has collaborated with Australian designers Strateas Carlucci to create a range of luxury clothing.
Victoria Bitter
Navigating the challenges of recipe changes
While choosing to change a recipe brings new opportunities for breweries, it also presents various challenges that can determine how successful the change is in the long run.
Asahi announces new sustainability targets
Asahi Beverages has announced a new sustainability agenda covering climate change, sustainable packaging and supporting local farmers.
VB announces Weber collaboration
Victoria Bitter has joined forces with the grill brand, Weber, to introduce a limited edition Victoria Bitter-branded barbecue.
VB launches ‘hard-earned thirst’ vaccination ad
Showing that campaign timing is everything, Victoria Bitter, owned by Carlton and United Breweries, has launched an advert to encourage Australians to get vaccinated against COVID-19.
VB launches Solar Exchange
Victoria Bitter has today launched Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.
Radio and TV ABAC complaints dismissed
Two complaints to ABAC regarding Victoria Bitter and Capital Brewing TV and radio ads have been dismissed by a judging panel.
Victoria Bitter partners with sneaker brand Volley
Victoria Bitter has partnered with iconic sneaker brand Volley to launch a special edition shoe emblazoned with the VB logo.
VB launches limited edition Christmas advent calendar
Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.
VB launches Budgy Smuggler range
Victoria Bitter, “one of the most iconic brands in Australia” has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.