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Victoria Bitter

VB collaborates with Strateas Carlucci

March 7, 2022 by Media Release

Victoria Bitter has collaborated with Australian designers Strateas Carlucci to create a range of luxury clothing.

Category: Media Releases Tagged: VB, Victoria Bitter

Navigating the challenges of recipe changes

February 18, 2022 by Vivien Topalovic

While choosing to change a recipe brings new opportunities for breweries, it also presents various challenges that can determine how successful the change is in the long run. 

Category: News Tagged: Asahi, Asahi Super Dry, beer market, Carlton and United Breweries Pty Ltd, Helios Brewing, Matilda Bay, Recipe, Victoria Bitter

Asahi announces new sustainability targets

January 27, 2022 by Media Release

Asahi Beverages has announced a new sustainability agenda covering climate change, sustainable packaging and supporting local farmers.

Category: Media Releases Tagged: Asahi, Carlton Dry, Sustainability, Victoria Bitter

VB announces Weber collaboration

November 22, 2021 by Media Release

Victoria Bitter has joined forces with the grill brand, Weber, to introduce a limited edition Victoria Bitter-branded barbecue.

Category: Media Releases Tagged: Victoria Bitter

VB launches ‘hard-earned thirst’ vaccination ad

September 10, 2021 by Clare Burnett

Showing that campaign timing is everything, Victoria Bitter, owned by Carlton and United Breweries, has launched an advert to encourage Australians to get vaccinated against COVID-19.

Category: News Tagged: Carlton & United Breweries Pty Ltd, COVID-19, VB, Victoria Bitter

VB launches Solar Exchange

March 31, 2021 by Media Release

Victoria Bitter has today launched Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.

Category: Media Releases Tagged: solar power, Victoria Bitter

ABAC

Radio and TV ABAC complaints dismissed

November 30, 2020 by Clare Burnett

Two complaints to ABAC regarding Victoria Bitter and Capital Brewing TV and radio ads have been dismissed by a judging panel.

Category: News Tagged: ABAC, Capital Brewing Co, Victoria Bitter

Victoria Bitter partners with sneaker brand Volley

November 25, 2020 by Media Release

Victoria Bitter has partnered with iconic sneaker brand Volley to launch a special edition shoe emblazoned with the VB logo.

Category: News Tagged: Victoria Bitter, Volley

VB launches limited edition Christmas advent calendar

November 5, 2020 by Media Release

Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.

Category: Media Releases Tagged: Christmas, VB, Victoria Bitter

VB launches Budgy Smuggler range

October 2, 2020 by Media Release

Victoria Bitter, “one of the most iconic brands in Australia” has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.

Category: Media Releases Tagged: Budgy Smuggler, VB, Victoria Bitter

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