Victoria Bitter is launching ‘Thirst. A scent by VB’ made with the essence of Australian Super Pride hops in time for Father’s Day.
Victoria Bitter
VB bad sweaters for Christmas in July
To mark Christmas in July this year, VB is releasing a limited-edition knit to ensure you stand out at this year’s party – virtual or otherwise.
Brews News Week: Race to the Rheinheitsgebottom
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
The VB recipe isn’t changing, it’s being brewed with ‘offset solar energy’
CUB dangled a potential recipe change for declining Victoria Bitter yesterday, but announced today that actually, it’s using ‘offset solar energy’ in its brewing operations.
Victoria Bitter launches VB Tea
Victoria Bitter has launched their own brand of tea – VB Tea – in time for the cricket. The limited-edition, non-alcoholic tea is made using VB’s Super Pride Hops.
Iconic VB ad’s Queensland origins
CUB yesterday celebrated the ‘50th’ anniversary of the classic VB anthem and in celebrating its heritage managed to mangle its own history. Again.
VB launches the Big Cold Store
From today, VB beanies, caps, tees, jumpers and merch featuring the brand’s iconic logos and campaigns are available at the Big Cold Store.
VB launches unsung heroes campaign
Victoria Bitter is giving up its iconic logo to cricket fans and paying homage to unsung heroes this summer.
RBN puts the Pod into Podcast
In our first episode back, we catch up with Peter ‘Pod’ McLoughlin, Marketing Director at Carlton & United Breweries. It is a very interesting and wide-ranging conversation about the many changes that have taken pace at CUB since the acquisition by SABMiller, and covers Crown Lager, VB and Byron Bay Pale Lager.
Vic Bitter: For a try hard thirst?
Matt Kirkegaard has been enjoying the new Victoria Bitter ads, but wonders whether you can unshatter an illusion…