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Victoria Bitter

ABAC

Radio and TV ABAC complaints dismissed

November 30, 2020 by Clare Burnett

Two complaints to ABAC regarding Victoria Bitter and Capital Brewing TV and radio ads have been dismissed by a judging panel.

Category: News Tagged: ABAC, Capital Brewing Co, Victoria Bitter

Victoria Bitter partners with sneaker brand Volley

November 25, 2020 by Media Release

Victoria Bitter has partnered with iconic sneaker brand Volley to launch a special edition shoe emblazoned with the VB logo.

Category: News Tagged: Victoria Bitter, Volley

VB launches limited edition Christmas advent calendar

November 5, 2020 by Media Release

Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.

Category: Media Releases Tagged: Christmas, VB, Victoria Bitter

VB launches Budgy Smuggler range

October 2, 2020 by Media Release

Victoria Bitter, “one of the most iconic brands in Australia” has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.

Category: Media Releases Tagged: Budgy Smuggler, VB, Victoria Bitter

ABAC

VB faces ABAC over social media reposts

September 21, 2020 by Clare Burnett

Complainants have accused Victoria Bitter of featuring an underage person and associating drinking with a high risk activity – rollerskating – in two reposts to its Instagram account.

Category: News Tagged: ABAC, VB, Victoria Bitter

Thirst. A scent by VB confirmed as fastest-selling Australian fragrance ever

September 14, 2020 by Media Release

Thirst. A scent by VB is confirmed to be the fastest-selling fragrance in Australian history, selling over 25,000 units in 72 hours.

Category: Media Releases Tagged: Victoria Bitter

Victoria Bitter launches perfume

August 13, 2020 by Media Release

Victoria Bitter is launching ‘Thirst. A scent by VB’ made with the essence of Australian Super Pride hops in time for Father’s Day.

Category: Media Releases Tagged: Victoria Bitter

VB bad sweaters for Christmas in July

July 10, 2020 by Media Release

To mark Christmas in July this year, VB is releasing a limited-edition knit to ensure you stand out at this year’s party – virtual or otherwise.

Category: Media Releases Tagged: Victoria Bitter

Radio Brews News

Brews News Week: Race to the Rheinheitsgebottom

September 13, 2019 by Editor

Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.

Category: Radio Brews News Tagged: CUB, Great Northern Brewing Co, Victoria Bitter

Victoria Better Copy

The VB recipe isn’t changing, it’s being brewed with ‘offset solar energy’

September 13, 2019 by Media Release

CUB dangled a potential recipe change for declining Victoria Bitter yesterday, but announced today that actually, it’s using ‘offset solar energy’ in its brewing operations.

Category: News Tagged: CUB, Victoria Bitter

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