Victoria Bitter, “one of the most iconic brands in Australia” has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.
Complainants have accused Victoria Bitter of featuring an underage person and associating drinking with a high risk activity – rollerskating – in two reposts to its Instagram account.
Thirst. A scent by VB is confirmed to be the fastest-selling fragrance in Australian history, selling over 25,000 units in 72 hours.
Victoria Bitter is launching ‘Thirst. A scent by VB’ made with the essence of Australian Super Pride hops in time for Father’s Day.
To mark Christmas in July this year, VB is releasing a limited-edition knit to ensure you stand out at this year’s party – virtual or otherwise.
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
CUB dangled a potential recipe change for declining Victoria Bitter yesterday, but announced today that actually, it’s using ‘offset solar energy’ in its brewing operations.
Victoria Bitter has launched their own brand of tea – VB Tea – in time for the cricket. The limited-edition, non-alcoholic tea is made using VB’s Super Pride Hops.
CUB yesterday celebrated the ‘50th’ anniversary of the classic VB anthem and in celebrating its heritage managed to mangle its own history. Again.
From today, VB beanies, caps, tees, jumpers and merch featuring the brand’s iconic logos and campaigns are available at the Big Cold Store.