Victoria Bitter has today launched Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.
Victoria Bitter
Radio and TV ABAC complaints dismissed
Two complaints to ABAC regarding Victoria Bitter and Capital Brewing TV and radio ads have been dismissed by a judging panel.
Victoria Bitter partners with sneaker brand Volley
Victoria Bitter has partnered with iconic sneaker brand Volley to launch a special edition shoe emblazoned with the VB logo.
VB launches limited edition Christmas advent calendar
Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.
VB launches Budgy Smuggler range
Victoria Bitter, “one of the most iconic brands in Australia” has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.
VB faces ABAC over social media reposts
Complainants have accused Victoria Bitter of featuring an underage person and associating drinking with a high risk activity – rollerskating – in two reposts to its Instagram account.
Thirst. A scent by VB confirmed as fastest-selling Australian fragrance ever
Thirst. A scent by VB is confirmed to be the fastest-selling fragrance in Australian history, selling over 25,000 units in 72 hours.
Victoria Bitter launches perfume
Victoria Bitter is launching ‘Thirst. A scent by VB’ made with the essence of Australian Super Pride hops in time for Father’s Day.
VB bad sweaters for Christmas in July
To mark Christmas in July this year, VB is releasing a limited-edition knit to ensure you stand out at this year’s party – virtual or otherwise.
Brews News Week: Race to the Rheinheitsgebottom
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.