Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
CUB dangled a potential recipe change for declining Victoria Bitter yesterday, but announced today that actually, it’s using ‘offset solar energy’ in its brewing operations.
Victoria Bitter has launched their own brand of tea – VB Tea – in time for the cricket. The limited-edition, non-alcoholic tea is made using VB’s Super Pride Hops.
CUB yesterday celebrated the ‘50th’ anniversary of the classic VB anthem and in celebrating its heritage managed to mangle its own history. Again.
From today, VB beanies, caps, tees, jumpers and merch featuring the brand’s iconic logos and campaigns are available at the Big Cold Store.
Victoria Bitter is giving up its iconic logo to cricket fans and paying homage to unsung heroes this summer.
In our first episode back, we catch up with Peter ‘Pod’ McLoughlin, Marketing Director at Carlton & United Breweries. It is a very interesting and wide-ranging conversation about the many changes that have taken pace at CUB since the acquisition by SABMiller, and covers Crown Lager, VB and Byron Bay Pale Lager.
Matt Kirkegaard has been enjoying the new Victoria Bitter ads, but wonders whether you can unshatter an illusion…