Marketing a brand as ‘local’ can be a huge factor in influencing consumer behaviour, but there are pitfalls, according to University of Melbourne marketing experts.
This week on the podcast we speak with Andy Scade and Mike Morgan, the President and Secretary of the West Australian Brewing Association.
Western Australians are being encouraged to support WA beer and its allied industries through the new “Drink West, Drink Best” campaign.
The launch date for WA’s container deposit scheme has been delayed due to the COVID-19 pandemic following advice from WABA and scheme coordinator WARRRL.
As part of a number of support measures announced by the Western Australian Brewers Association, it will team up with WARRRL to ask the state government to delay the container deposit scheme set to start in June.
WA brewers have voiced their disappointment at the announcement that Pirate Life would feature heavily at this year’s South West Craft Beer Festival, normally reserved for local brewers only.
WABA is urging WA brewers to prepare as the deadline for the state’s container deposit scheme WARRRL nears, and irons out the details when it comes to wraps and 360 lids.
Pete and Matt cover a huge week in beer news, including the sale of GABS Hottest 100, IBA looking to join ABAC and drama with the NSW container scheme.
Perth’s Blasta Brewing Co is just the latest in a line of keg thefts which have been hitting WA’s breweries, prompting brewers organisation WABA to launch initiatives to combat the issue.
The Independent Brewers Association has launched a bid to amalgamate with the body that represents Western Australia’s beer industry.