This week, the team discuss the Endeavour Group and CUB’s new collaboration, Brick Lane’s new spot, and advertising issues highlighted by ABAC.
Marketing to millennials, carbon neutral breweries and creating world-class brewpubs are on the agenda at the WA Beer & Brewing Conference to be held on 10th June.
The WA Brewers Association has released its packed schedule for WA Beer Week, set to be help from 3rd to 12th June.
The WA Brewers Association (WABA) has released an awareness campaign targeting keg theft, which it says costs brewers $1 million a year.
As part of its Drink West Drink Best campaign, the WA Brewers Association has released a mixed carton of 16 Western Australian beers from brewers across the state.
The WA Brewers Association and the Dutch Trading Co have joined forces to deliver the Drink West Fest – a weekend celebration of WA breweries and beers.
Marketing a brand as ‘local’ can be a huge factor in influencing consumer behaviour, but there are pitfalls, according to University of Melbourne marketing experts.
This week on the podcast we speak with Andy Scade and Mike Morgan, the President and Secretary of the West Australian Brewing Association.
Western Australians are being encouraged to support WA beer and its allied industries through the new “Drink West, Drink Best” campaign.
The launch date for WA’s container deposit scheme has been delayed due to the COVID-19 pandemic following advice from WABA and scheme coordinator WARRRL.