The latest data from global big data and consumer insights specialist IRI Worldwide highlights the the pressure on Lion’s new XXXX Dry to resurrect the struggling brand’s fortunes.
XXXX Dry
Brews News Week #260 Malt Bae
On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed.
Lion launches XXXX Dry
Lion has responded to declining sales across its XXXX brand range by launching a dry variant to tap into a new generation of drinkers.