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XXXX Dry

XXXX Dry Cans

XXXX Dry exceeds targets despite challenges

September 4, 2020 by Matt Kirkegaard

Despite being released on tap just two days before COVID lockdowns started in March, Lion says XXXX Dry has exceeded sales expectations.

Category: News Tagged: Amy Darvill, XXXX Dry

XXXX Dry six pack

Dry launch comes amidst challenges for XXXX

March 13, 2020 by Matt Kirkegaard

The latest data from global big data and consumer insights specialist IRI Worldwide highlights the the pressure on Lion’s new XXXX Dry to resurrect the struggling brand’s fortunes.

Category: News Tagged: Lion, XXXX Dry

Brews News Week

Brews News Week #260 Malt Bae

March 13, 2020 by Radio Brews News

On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed.

Category: Radio Brews News Tagged: Budweiser, Grainstone, IBD Perth 2020, Lion, SwitcH2, XXXX, XXXX Dry, Yulli's Brews

XXXX launches dry beer

Lion launches XXXX Dry

March 12, 2020 by Matt Kirkegaard

Lion has responded to declining sales across its XXXX brand range by launching a dry variant to tap into a new generation of drinkers.

Category: News Tagged: Lion, XXXX, XXXX Dry

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