Complaints made to ABAC against XXXX Gold, Furphy, Matso’s and 4 Pines covering product placement rules, social media and public transport advertising have all been dismissed by a panel.
XXXX has been named one of the top five most recognised Australian brands in China, which owner Lion has attributed to tourism and its ‘lucky’ branding.
XXXX Gold has a launched a tech-enabled cricket cap with its new ambassador, Adam Gilchrist.
XXXX Gold remains the biggest beer in Australia and the mid-strength leader, but figures seen by Brews News confirm the brand’s rapid decline.
The new XXXX Gold Australian Pale Ale is a step up in complexity from its lager stablemate, says brewer Anthony Clem.
This week is a study in contrasts as we catch up with Michael, Jack and Red from South Australia’s Pirate Life Brewing and Anthony Clem from XXXX to find out all about the new XXXX Gold Pale Ale.
Lion has announced that XXXX Island will return to its former self, Pumpkin Island, in December 2015.
My friends went to XXXX Island and all I got was this lousy media release. We’d love to have been one of the select group of media who were invited to preview the island over the last few days to give you a first hand account of the major marketing campaign that you won’t be… Read more →
There has always been something a little Charlie and the Chocolate Factory-ish about XXXX Island, now they have sealed the deal with golden ‘tickets’ hidden in cartons of XXXX Gold. I wonder whether it’s too late to change Bruce the Butler to Bruce the Beer Oompah Loompah. Punters, when you’re on the island, just remember… Read more →
There was a frenzy of PR driven media coverage yesterday as XXXX Gold officially claimed the title of Australia’s best selling beer. Like many reading the news, I had assumed that the title was the result of explosive growth from Lion’s Australian flagship brand. However, it seems it’s not. In terms of market share, XXXX… Read more →