On the same day that Lion was reporting ‘strong brand growth’, the nation’s media was reporting the death of beer. How is that so?
Now sit right back and you’ll hear a tale, a tale of a fateful trip… The Lion-owned XXXX brand has long sought to create an association with sand, unshaved blokes and salt water. More recently they have tried to introduce the idea of beer as a community service by coming up with the idea of… Read more →
With beer sponsorship in the news, Rory Gibson takes a look at why beer and sport are such a great match.
Hollywood loves a remake and it seems Lion Nathan does too. After the disappointing – and short-lived– ‘Build a Boat’ campaign for the brewer’s XXXX Gold brand, Lion Nathan will this weekend launch its new advertising campaign which sees a return to the XXXX Blokes and a dog concept…only with four new blokes, and presumably, a different dog