Time is running out to bid for a piece of XXXX Island history in the XXXX Island charity auction.
Lion has announced that XXXX Island will return to its former self, Pumpkin Island, in December 2015.
Lion has offered up XXXX Island for auction to raise money for for the Queensland Flood Appeal.
My friends went to XXXX Island and all I got was this lousy media release. We’d love to have been one of the select group of media who were invited to preview the island over the last few days to give you a first hand account of the major marketing campaign that you won’t be… Read more →
There has always been something a little Charlie and the Chocolate Factory-ish about XXXX Island, now they have sealed the deal with golden ‘tickets’ hidden in cartons of XXXX Gold. I wonder whether it’s too late to change Bruce the Butler to Bruce the Beer Oompah Loompah. Punters, when you’re on the island, just remember… Read more →
A toilet with one way mirrors and a glass floor has been voted by Aussies as one of the top five ideas for what to build on XXXX Island
Now sit right back and you’ll hear a tale, a tale of a fateful trip… The Lion-owned XXXX brand has long sought to create an association with sand, unshaved blokes and salt water. More recently they have tried to introduce the idea of beer as a community service by coming up with the idea of… Read more →