Kirin-owned Lion’s XXXX is a late entrant to the no-alcohol market with the recent announcement of XXXX Zero, a no-alcohol version of its existing brand.
XXXX owner Lion has been working with its most severely impacted customers across the region to understand what support they really need at this time.
Many breweries across Brisbane have been forced to close after the city recorded its wettest three-day period over the weekend.
Data shows the number of complaints have accelerated in recent years in the last ABAC adjudication roundup of 2021, which features a host of dismissals for major and small brewers.
An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed.
Lion has responded to declining sales across its XXXX brand range by launching a dry variant to tap into a new generation of drinkers.
Planning extensions have been secured to ensure the future of Lion’s XXXX brewery in Milton, just a year after facing strike action from workers.
Lion has completed work on a multi-million dollar investment in solar energy at its brewery in Milton.
XXXX has been named one of the top five most recognised Australian brands in China, which owner Lion has attributed to tourism and its ‘lucky’ branding.