An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed.
Lion has responded to declining sales across its XXXX brand range by launching a dry variant to tap into a new generation of drinkers.
Planning extensions have been secured to ensure the future of Lion’s XXXX brewery in Milton, just a year after facing strike action from workers.
Lion has completed work on a multi-million dollar investment in solar energy at its brewery in Milton.
XXXX has been named one of the top five most recognised Australian brands in China, which owner Lion has attributed to tourism and its ‘lucky’ branding.
The United Kingdom-based International Brewing and Cider Awards 2019 were held this month, with four Australian breweries winning international honours.
Following Lion’s announcement today that it will consider job redundancies and shift reductions at two of its nine breweries, it is clear that the decline in mainstream beer consumption is hitting big business hard.
The union representing XXXX brewery technicians has again upped the stakes in its brawl with Lion Beer Australia over jobs at the XXXX brewery in Milton, Queensland.
This week on Beer is a Conversation we chat with Richard Knight, marketing manager for XXXX.