Kirin-owned Lion’s XXXX is a late entrant to the no-alcohol market with the recent announcement of XXXX Zero, a no-alcohol version of its existing brand.
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Lion commits to support flood affected communities
XXXX owner Lion has been working with its most severely impacted customers across the region to understand what support they really need at this time.
Brisbane breweries impacted by floods
Many breweries across Brisbane have been forced to close after the city recorded its wettest three-day period over the weekend.
Complaints spike as ABAC judges major brands
Data shows the number of complaints have accelerated in recent years in the last ABAC adjudication roundup of 2021, which features a host of dismissals for major and small brewers.
Zero-alcohol beer advert up against ABAC
An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
Brews News Week #260 Malt Bae
On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed.
Lion launches XXXX Dry
Lion has responded to declining sales across its XXXX brand range by launching a dry variant to tap into a new generation of drinkers.
Lion secures future for XXXX brewery
Planning extensions have been secured to ensure the future of Lion’s XXXX brewery in Milton, just a year after facing strike action from workers.
Lion completes $2m solar investment at XXXX brewery
Lion has completed work on a multi-million dollar investment in solar energy at its brewery in Milton.
XXXX named top five Aussie brand in China
XXXX has been named one of the top five most recognised Australian brands in China, which owner Lion has attributed to tourism and its ‘lucky’ branding.