An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
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Brews News Week #260 Malt Bae
On the Brews News Week podcast, we look at some interesting trials that could allow brewers to reuse their byproducts and the COVID-19 virus causes the IBD convention to be postponed.
Lion launches XXXX Dry
Lion has responded to declining sales across its XXXX brand range by launching a dry variant to tap into a new generation of drinkers.
Lion secures future for XXXX brewery
Planning extensions have been secured to ensure the future of Lion’s XXXX brewery in Milton, just a year after facing strike action from workers.
Lion completes $2m solar investment at XXXX brewery
Lion has completed work on a multi-million dollar investment in solar energy at its brewery in Milton.
XXXX named top five Aussie brand in China
XXXX has been named one of the top five most recognised Australian brands in China, which owner Lion has attributed to tourism and its ‘lucky’ branding.
Aussie breweries medal at International awards
The United Kingdom-based International Brewing and Cider Awards 2019 were held this month, with four Australian breweries winning international honours.
Lion announces proposed job cuts
Following Lion’s announcement today that it will consider job redundancies and shift reductions at two of its nine breweries, it is clear that the decline in mainstream beer consumption is hitting big business hard.
Union threatens strike over XXXX brewery jobs
The union representing XXXX brewery technicians has again upped the stakes in its brawl with Lion Beer Australia over jobs at the XXXX brewery in Milton, Queensland.
Beer is a Conversation: Richard Knight / XXXX
This week on Beer is a Conversation we chat with Richard Knight, marketing manager for XXXX.