XXXX Bitter, Tooheys Extra Dry and James Boag’s Premium Light will all have their ABV reduced under changes announced by Lion today.
The new XXXX Gold Australian Pale Ale is a step up in complexity from its lager stablemate, says brewer Anthony Clem.
This week is a study in contrasts as we catch up with Michael, Jack and Red from South Australia’s Pirate Life Brewing and Anthony Clem from XXXX to find out all about the new XXXX Gold Pale Ale.
With the news of Alan Bond’s death, recollections of his days at Bond Brewing in the 1980s and his ongoing influence on the brewing industry is explored.
This episode we catch up with XXXX Marketing Manager Jack Mesley to discuss the brand refresh for one of the biggest beer brands in the country…
Big breweries routinely talk of their “portfolio of brands” rather than their product, or even beer. Australian Brews News editor Matt Kirkegaard wonders whether, for the tens of millions that they spend each year on creating and presenting their brand images, what sort of custodians are they for the brand image of beer itself?
XXXX Summer Bright Lager, will be available on-tap in nearly 250 venues across Queensland from March, in a move to offer more choice to its consumers.
Well, we’ve started the year well with two podcasts in two weeks and it’s a great one…if we do say so ourselves. We hear from Prof all about the Ballarat Beer Festival, before learning a little about the new ginger beer from XXXX and then head down to Mornington Peninsula to speak with Andrew Gow.
Lion is today releasing a ginger beer under the the XXXX Summer brand. This is a very interesting development in a number of ways, not least of which is the number of times that the media release below stresses the word ‘beer’. The release has just come across our deck so I haven’t had the… Read more →
No matter how much you love your football, if you’re even a little bit interested in beer as something other than a thoughtless wallpaper to your sport, this is not a cause of celebration. This release could easily have been subtitled, No Relief For Beer Lovers. As we noted when CUB signed a deal snaring… Read more →