This episode we catch up with XXXX Marketing Manager Jack Mesley to discuss the brand refresh for one of the biggest beer brands in the country…
Big breweries routinely talk of their “portfolio of brands” rather than their product, or even beer. Australian Brews News editor Matt Kirkegaard wonders whether, for the tens of millions that they spend each year on creating and presenting their brand images, what sort of custodians are they for the brand image of beer itself?
I have been thinking a lot about beer adjectives today because I stumbled upon this nifty little automatic beer review generator. It got me thinking that a lot of the adjectives are used euphemistically. ‘Refreshing’, ‘crisp’, ‘smooth’ and ‘sessional’ are all often used to appropriately describe beers that, how shall we put this, don’t really… Read more →
Well, we’ve started the year well with two podcasts in two weeks and it’s a great one…if we do say so ourselves. We hear from Prof all about the Ballarat Beer Festival, before learning a little about the new ginger beer from XXXX and then head down to Mornington Peninsula to speak with Andrew Gow.
Lion is today releasing a ginger beer under the the XXXX Summer brand. This is a very interesting development in a number of ways, not least of which is the number of times that the media release below stresses the word ‘beer’. The release has just come across our deck so I haven’t had the… Read more →
No matter how much you love your football, if you’re even a little bit interested in beer as something other than a thoughtless wallpaper to your sport, this is not a cause of celebration. This release could easily have been subtitled, No Relief For Beer Lovers. As we noted when CUB signed a deal snaring… Read more →
As Brisbane deals with a major flood crisis, historian Brett Stubbs looks at how past floods have affected the city’s brewerys…
Update 9/3/12 …and it finally happened. There has been interesting speculation in The Age that Fosters could lose the Corona and Stella licences. One of the the most incisive ideas in this article is tucked away right at the very end: “When Foster’s releases its interim results next month it will show that the margins… Read more →
With Summer Bright Lager, Lion Nathan hasn’t set out to challenge anyone’s perceptions of beer – just go head-to-head with Corona in the light and summery beer market. Have they succeeded?