Big breweries routinely talk of their “portfolio of brands” rather than their product, or even beer. Australian Brews News editor Matt Kirkegaard wonders whether, for the tens of millions that they spend each year on creating and presenting their brand images, what sort of custodians are they for the brand image of beer itself?
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XXXX Summer Bright on tap in Qld
XXXX Summer Bright Lager, will be available on-tap in nearly 250 venues across Queensland from March, in a move to offer more choice to its consumers.
Radio Brews News gets almost regular
Well, we’ve started the year well with two podcasts in two weeks and it’s a great one…if we do say so ourselves. We hear from Prof all about the Ballarat Beer Festival, before learning a little about the new ginger beer from XXXX and then head down to Mornington Peninsula to speak with Andrew Gow.
XXXX has a summer fling with ginger
Lion is today releasing a ginger beer under the the XXXX Summer brand. This is a very interesting development in a number of ways, not least of which is the number of times that the media release below stresses the word ‘beer’. The release has just come across our deck so I haven’t had the… Read more →
XXXX renews backing of Rugby League in Queensland
No matter how much you love your football, if you’re even a little bit interested in beer as something other than a thoughtless wallpaper to your sport, this is not a cause of celebration. This release could easily have been subtitled, No Relief For Beer Lovers. As we noted when CUB signed a deal snaring… Read more →
Queensland’s breweries in the 1893 flood
As Brisbane deals with a major flood crisis, historian Brett Stubbs looks at how past floods have affected the city’s brewerys…
Fosters to lose Corona licence?
Update 9/3/12 …and it finally happened. There has been interesting speculation in The Age that Fosters could lose the Corona and Stella licences. One of the the most incisive ideas in this article is tucked away right at the very end: “When Foster’s releases its interim results next month it will show that the margins… Read more →
XXXX Summer Bright Lager
With Summer Bright Lager, Lion Nathan hasn’t set out to challenge anyone’s perceptions of beer – just go head-to-head with Corona in the light and summery beer market. Have they succeeded?