The Australian Beer Company has announced that Yenda will be the official beer of the Wallabies and Super Rugby for the 2018, 2019 and 2020 seasons.
The addition of new brands has bolstered Coca-Cola Amatil’s total beer market share to just under two per cent, alcohol boss Shane Richardson has revealed.
Coca-Cola Amatil’s beer market share amounts to less than one per cent, even after adding the Miller brands to its portfolio, the company has acknowledged.
The Yenda beer brand is exploiting its links to some of the world’s top whisky brands to develop the perfect boilermaker beer.
Many Australian drinkers remain confused and intimidated by craft beer, according to the creator of the new Yenda range from Australian Beer Company.
Our guest this week is Derek O’Donnell, the general manger of the Australian Beer Company, the partnership between Coca Cola Amatil and Casella Winery….