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Bruers Bright to hit the market

November 18, 2010
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It’s not been long since Pacific Beverage’s Bluetongue Brewery officially opened and a new beer has already hit the streets from the brewery.

Called Bruers Bright, the beer is described as an “Australian style draught lager with a clean fresh aroma, a fruity individualistic palate and a soft bitter aftertaste”.

It is a trial beer format that Pacific Beverages has developed in concert with its key customers and will be rolled out across 65 on-premise venues in Australia – with a focus on the Eastern Seaboard.

With the beer a draught-only offering, expect to see fierce competition between the SABMiller/Coca Cola Amatil joint venture and the big two breweries of the Australian beer scene.

To maintain market share pub taps have traditionally been contracted by the two major brewers, with a handful available to minor players such as Coopers. Pacific Beverages stirred the market up earlier this year with the release of Peroni on tap, installing the distinctive fonts in hotels and clubs and offering other lucrative incentives to get access.

Already facing diminishing sales volumes and increased pressure from Coopers and Pacific Beverages as well the smaller niche players, CUB and Lion Nathan National Foods are unlikely to step back from the challenge. Some hoteliers are already, unofficially, reporting increased scrutiny of their contract adherence, possibly a sign of things to come.

The little information officially available about the beer focuses on the brewery freshness of the product. The product is sterile filtered rather than heat pasteurised.

“We do not apply any heat to our draught beer. As we are not cooking the beer, it retains a truer, fresher taste,” a brewery representative advises.

Until now, Bright Beer has been a beer that has only been reserved for those fortunate enough to work at a brewery.  Ask any brewer and they will tell you that nothing beats drinking fresh bright beer directly from the vat.  “Bright Beer” is the term used by brewers for the beer that has been through the delicate brewing, fermentation and filtration process – perfectly polished and ready for packaging.  Natural brewery fresh beer that delivers the ultimate beer experience.

Filled straight from the brewery vats without a heat treatment process, Bruers Bright is the only true unpasteurised bright beer on the Australian market delivered direct to the drinker as our brewers intended.  Our unique filling process seals in the brewery fresh taste, so that our customers enjoy natural brewery fresh beer at their local.

As the only true Bright Beer on the Australian market, Bruers Bright will revolutionise the Australian draught beer market.   Bruers Bright is a highly drinkable Australian style draught lager with a clean fresh aroma, a fruity individualistic palate and a soft bitter aftertaste delivering the ultimate fresh beer experience.

Join the revolution and give your drinkers natural brewery fresh beer every day.

Of course, the claim that it is “only true unpasteurised bright beer on the Australian market delivered direct to the drinker” ignores most of the craft beer industry for which that is just about standard practice, but given microbrewers may start finding it even harder to get their beer on tap, it may just become more accurate in the near future.

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16 Responses to Bruers Bright to hit the market

  1. jamie mcsorley on August 6, 2012 at 1:21 am

    I had a couple of glasses of the beer with lunch I think it is really great can’t waite for it two come on the market here in adelaide

  2. Ray Trinder on January 27, 2012 at 1:59 pm

    I had a couple at the Reef Hotel in Noosa the other night and it’s a great tasting beer.
    Let me know when it comes in bottles so that I can collect the label.

  3. DelBoy on August 4, 2011 at 4:37 pm

    Had a pint last night. Not a ‘bad’ beer as such, but a bit lacking in flavour. Probably be a great summer session beer!

    But at $5.50 a pint, you can’t go wrong! ;-)

  4. bohdan on July 25, 2011 at 5:32 pm

    Im trying to chase up some of the two litre promo jugs from Bruers. Any leads much appreciated.

    • Editor on July 25, 2011 at 5:39 pm

      You would have to contact the brewery. Ed.

  5. Rodney on May 3, 2011 at 2:39 am

    Tried on tap at the Colonial Hotel Werrington NSW. I had a few of these just to make sure I knew what I was talking about. Basically i found a bland, boring and tasteless beer… if thin and watery is the definition of ‘bright’ beer count me out. I guess you could describe it as a premium light beer, I must say it had fanstasic creamy lacing and a long lasting head… but the visual appeal didnt come through in the taste. Very dissapointing and I don’t see how this beer is going to ever take off… get it while you can I guess as it won’t be around for long.

  6. Jeff Collins on March 11, 2011 at 11:51 am

    I live at redbank plains and I have a keg fridge I would love to buy a keg of bruers beer.I usually get a keg of xxxx but I would love to get a keg of bruers.can you advise me where I could buy a keg near where I live. Best wishes for a great success with your bruers beer. Ps. My brother has it on tap at his hotel and it is going quite well with his customers. Jeff.

  7. Dennis Lyall on March 2, 2011 at 6:18 pm

    I’ve tried the beer at Kawana Hotel. I like it. You don,t mention the strength. What is the strength.

    • Paul on March 9, 2011 at 1:10 pm

      Yeah, no mention of the volume. I’m suspicious.

      Not a bad beer though.

    • Michael on March 9, 2011 at 4:17 pm

      4.2%

      Currently looking at getting it at my venue…
      how did it rate to draft in your opinion?

  8. Adam Stevenson on December 21, 2010 at 7:59 pm

    I have recently tried Bruers Bright at my local pub “The
    Saint George Hotel” its a bloody great beer! super fresh and
    extremely sessionable, and at $7.90 a pint ya just cant argue with
    that!! Ill definately be necking many more when im there
    next!!

    • Regius on May 2, 2011 at 6:12 pm

      $7.90 a pint? Ouch! That’s a bit steep! I pay $3.50 for a schooner (all day, any day) at my regular, The Balaclava Hotel in Cairns. Love the beer!

      • Roob on May 28, 2011 at 1:48 pm

        $14 for a 1.5lt jug at my local, Enfield Hotel, Adelaide. The jug also has a seperate compartment on the handle side to fill with ice so you can take your time drinking it, though that doesn’t happen often!!

  9. Ian Watson on November 20, 2010 at 8:25 am

    “Bruers Bright is the only true unpasteurised bright beer on the Australian market delivered direct to the drinker as our brewers intended. Our unique filling process seals in the brewery fresh taste, so that our customers enjoy natural brewery fresh beer at their local.”

    Pure awesomeness!!!! What a load of crap !!!!

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